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8-K ·Filed Oct 23, 2026

YHC

LQR House Inc.
BEARISH
Impact 5/10
Horizonweeks Processed2d 23h ago SEC0001213900-26-112098
8-K context-dependent: Items 5.02
Actionable Insight ▼ Bearish

Monitor for the naming of a new CMO or any subsequent 8-K disclosing further executive departures. The lack of a successor at a micro-cap beverage company raises execution risk, particularly in marketing and distribution.

DirectionBearish
Confidencemedium
Horizonweeks

Price Chart

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Executive Summary

Chief Marketing Officer Jaclyn Hoffman resigned effective immediately on October 20, 2026. The filing states the resignation was not due to any disagreement with the company. No replacement has been named. For a micro-cap company with a $2M market cap, the departure of a key marketing executive without a successor introduces operational uncertainty.

Key Facts

  • CMO Jaclyn Hoffman resigned effective October 20, 2026
  • Resignation stated as not due to any disagreement with the company
  • No replacement named in the filing
  • Company market cap is approximately $2M

Financial Impact

No financial figures provided in the filing

Risk Factors

  • Key marketing leadership gap with no successor identified
  • Potential for further C-suite departures at a micro-cap company
  • Operational disruption risk given the company's small size

Market Snapshot

Exchange
Nasdaq
Sector
Beverages
Analyst Consensus
80% bullish (5 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001213900-26-112098
Document: 0001213900-26-112098-index-headers.html0001213900-26-112098
Document: 0001213900-26-112098-index.html0001213900-26-112098
Document: 0001213900-26-112098.txt0001213900-26-112098
13 reports for YHC
Performance horizon
75% Hit rate @ T+20 3 of 4 directional calls Went positive at some point 4 of 5 best @ T+60▲ +97.88%May 22, 2026
Filters
Rows
Reports for YHC — sortable, filterable
TypeNow
Oct 26, 2026
today
8-K
NEUTRAL ★ 2/10
—awaiting T+20——
Oct 26, 2026
today
Press Release
NEUTRAL ★ 3/10
—awaiting T+20——
Oct 23, 2026
3d ago
8-K
BEARISH ★ 5/10
$3.00awaiting T+20—$2.44 (+18.67%)
Oct 19, 2026
7d ago
8-K
NEUTRAL ★ 3/10
$1.98awaiting T+20—$2.44 (+23.23%)
Oct 16, 2026
10d ago
8-K
BEARISH ★ 7/10
$1.98awaiting T+20—$2.44 (−23.23%)
Jul 2, 2026
16w ago
8-K
BEARISH ★ 7/10
$0.0451 $0.0193▲ +57.21%▲ +58.06%$2.44 (−5310.20%)
Jun 30, 2026
16w ago
8-K
NEUTRAL ★ 3/10
$0.0790 $0.0161▼ −79.62%▼ −77.30%$2.44 (+2988.61%)
Jun 4, 2026
20w ago
8-K
NEUTRAL ★ 3/10
$0.7321 $0.0400▼ −94.54%▼ −95.91%$2.44 (+233.29%)
Jun 2, 2026
20w ago
8-K
BULLISH ★ 6/10
$86.00 $5.30▼ −93.84%▼ −92.27%$2.44 (−97.16%)
May 22, 2026
22w ago
8-K
BEARISH ★ 7/10
$85.00 $81.90▲ +3.65%▲ +1.59%$2.44 (+97.13%)
Showing 10 of 13

US Market Status

Market Closed — Opens Tue (15h 57m)

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Report published Oct 23, 2026