Monitor WFCF's next quarterly filing for any revenue contribution or enrollment numbers from the expanded RaiseWell program. The lack of disclosed financial terms limits near-term valuation impact, but the program expansion signals growing retailer adoption.
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Executive Summary
Where Food Comes From announced that Whole Foods Market expanded its RaiseWell Certified program to include chicken, turkey, pork and lamb, following a successful beef launch earlier in 2026. Over 347,000 head of cattle are already enrolled in the program. This expansion deepens WFCF's relationship with a key retailer and broadens its revenue base, but no financial terms or revenue impact were disclosed.
Key Facts
- Whole Foods Market expanded RaiseWell Certified to cover chicken, turkey, pork and lamb, adding to the existing beef program.
- More than 347,000 head of cattle are already enrolled in the RaiseWell program.
- The certification requires no antibiotics or added hormones ever, and source-verified traceability.
- RaiseWell integrates with WFCF's CARE Certified sustainability standard for combined claims.
- No financial terms, revenue contribution, or enrollment targets were disclosed.
Financial Impact
Undisclosed; no revenue or contract value provided. The expansion broadens WFCF's addressable market within Whole Foods Market's supply chain.
Risk Factors
- No financial terms disclosed — revenue impact is uncertain.
- Program enrollment may not scale as quickly as beef did.
- Competition from other animal welfare certification programs could limit adoption.
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3374543 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 5, 2026 22d ago | Press Release | $12.76 $13.36 | ▲ +4.70% | ▲ +4.28% | $14.81 (+16.07%) |
Oct 1, 2026 26d ago | EFFECT | $12.94 $13.99 | ▲ +8.11% | ▲ +6.81% | $14.81 (+14.45%) |
Sep 25, 2026 4w ago | S-3/A | $10.79 $12.73 | ▲ +17.96% | ▲ +18.18% | $14.81 (+37.23%) |
Sep 22, 2026 5w ago | S-3/A | $11.70 $10.90 | ▼ −6.84% | ▼ −5.65% | $14.81 (+26.58%) |
Sep 18, 2026 5w ago | S-3/A | $11.03 $10.79 | ▼ −2.16% | ▼ −3.43% | $14.81 (+34.27%) |
Sep 15, 2026 6w ago | 10-Q/A | $13.00 $11.03 | ▼ −15.15% | ▼ −15.97% | $14.81 (+13.92%) |
Sep 9, 2026 6w ago | 10-K/A | $12.70 $13.10 | ▼ −3.15% | ▼ −4.24% | $14.81 (−16.61%) |
Aug 10, 2026 11w ago | 8-K | $12.56 $12.34 | ▼ −1.71% | ▼ −1.67% | $14.81 (+17.96%) |
Aug 6, 2026 11w ago | S-3 | $12.69 $12.50 | ▼ −1.50% | ▼ −2.71% | $14.81 (+16.71%) |
Aug 6, 2026 11w ago | Press Release | $12.69 $12.50 | ▼ −1.50% | ▼ −2.71% | $14.81 (+16.71%) |
US Market Status
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