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Insider Cluster (6 insiders) ·Filed May 18, 2026

VITL

Vital Farms, Inc.
BEARISH
Impact 5/10
Horizonweeks Processed5mo ago
Insider cluster: 2 insiders, $30K total
Actionable Insight ▼ Bearish

Vital Farms insiders, including the Chief Supply Chain Officer and multiple directors, made open-market purchases totaling ~$232K in the week following a disastrous Q1 2026 earnings report that showed a net loss, gross margin collapse, and a dramatic guidance cut. While the cluster buys are a positive signal, the dollar amount is only ~0.06% of market cap, making it trivial relative to the severe fundamental deterioration.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d ⚠ clustered
VITL ▲ +26.39% at T+60d
SHORT call ✗ call lost -26.39% · α vs SPY -20.10% · entry $9.17 → $11.59
Entry = T+0 close
May 18, 2026
via day close
T+1d
+2.84%
call -2.84% · α -1.80%
$9.43
settled 5mo ago
T+5d
+13.52%
call -13.52% · α -11.28%
$10.41
settled 5mo ago
T+20d
+18.32%
call -18.32% · α -17.34%
$10.85
settled 4mo ago
T+60d
+26.39%
call -26.39% · α -20.10%
$11.59
settled 2mo ago

Price Chart

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Executive Summary

Vital Farms insiders, including the Chief Supply Chain Officer and multiple directors, made open-market purchases totaling ~$232K in the week following a disastrous Q1 2026 earnings report that showed a net loss, gross margin collapse, and a dramatic guidance cut. While the cluster buys are a positive signal, the dollar amount is only ~0.06% of market cap, making it trivial relative to the severe fundamental deterioration.

Key Financial Metrics

Direction
buying
Total Value
$231.5K
Insiders
6

Key Facts

  • Q1 2026 net loss of $1.5M (EPS -$0.03 vs consensus $0.13)
  • Gross margin collapsed to 28.3% from 38.5% YoY
  • FY2026 revenue guidance slashed ~14% to $775-800M
  • FY2026 Adjusted EBITDA guidance cut from $105-115M to $0-10M
  • Butter business wind-down announced with undetermined exit costs
  • Insider cluster: 6 open-market buys totaling ~$232K (0.06% of market cap)
  • Buyers include Chief Supply Chain Officer ($100K), two directors ($72K), and CMO ($5K)
  • One non-cash grant of 395 shares to CSO ($2.8K) is immaterial

Financial Impact

FY2026 revenue cut by ~$125M (14%), Adjusted EBITDA slashed by ~$105M (from $110M midpoint to $5M midpoint)

revenuegross marginadjusted EBITDAeps

Risk Factors

  • Further margin compression from input cost inflation or competitive pricing
  • Butter wind-down exit costs could exceed expectations
  • Potential debt covenant violations if EBITDA continues to deteriorate
  • Insider selling may accelerate if the stock rallies, negating the buy signal

Market Snapshot

Exchange
Nasdaq
Sector
Food and Kindred Products
Analyst Consensus
78% bullish (18 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-VITL-1779137737320
7 reports for VITL
Performance horizon
60% Hit rate @ T+5 3 of 5 directional calls Went positive at some point 4 of 5 best @ T+20▲ +19.26%Aug 6, 2026
Filters
Rows
Reports for VITL — sortable, filterable
TypeNow
Aug 6, 2026
11w ago
8-K
BEARISH ★ 7/10
$12.51 $11.59▲ +7.35%▲ +8.57%$8.96 (+28.38%)
Jun 13, 2026
19w ago
Institutional Cluster
BEARISH ★ 7/10
$10.61 $10.08▲ +5.00%▲ +3.61%$8.96 (+15.55%)
May 21, 2026
22w ago
Insider Cluster
BULLISH ★ 5/10
$10.13 $10.07▼ −0.59%▼ −2.25%$8.96 (−11.55%)
May 19, 2026
22w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.43 $10.45▲ +10.82%▲ +9.01%$8.96 (−4.98%)
May 18, 2026
22w ago
Insider Cluster
BEARISH ★ 5/10
$9.17 $10.41▼ −13.52%▼ −11.28%$8.96 (+2.29%)
May 7, 2026
24w ago
8-K
BEARISH ★ 9/10
$9.52 $8.33▲ +12.50%▲ +14.00%$8.96 (+5.88%)
Feb 26, 2026
34w ago
8-K
BULLISH ★ 8/10
$22.11 $19.89▼ −10.04%▼ −8.91%$8.96 (−59.48%)
Showing 7 of 7

US Market Status

Market Open — Closes in 2m

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Report published May 18, 2026