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8-K ·Filed Aug 14, 2026

UP

Wheels Up Experience Inc.
NEUTRAL
Impact 3/10
Horizonweeks Processed2mo ago SEC0001628280-26-057181
8-K context-dependent: Items 5.02
Actionable Insight • Neutral

Monitor for any further C-suite departures or restructuring at Wheels Up. Godsman's expanded role as interim sales head is an internal promotion; if results falter, a permanent external hire could be a catalyst. The settlement avoids litigation risk but signals ongoing organizational flux at a $187M market cap company.

DirectionNeutral
Confidencehigh
Horizonweeks
Latest settled — T+20d
UP ▼ -32.99% at T+20d
NEUTRAL call -32.99% · α vs SPY -31.02% · entry $4.91 → $3.29
Next anchor: T+60d in 13d
Latest observation: T+49 +3.99% FF3 residual α
Entry = T+0 close
Aug 14, 2026
via day close
T+1d
-1.63%
call -1.63% · α -0.95%
$4.83
settled 2mo ago
T+5d
+3.26%
call +3.26% · α +4.45%
$5.07
settled 2mo ago
T+20d
-32.99%
call -32.99% · α -31.02%
$3.29
settled 6w ago
T+60d
Pending
in 13d

Price Chart

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Executive Summary

Wheels Up Experience Inc. disclosed the departure of Chief Sales Officer Mark Briffa under a settlement agreement that provides him with severance and continued equity vesting through September 1, 2027. Chief Digital Officer David Godsman has assumed interim leadership of global sales. The departure is structured with a transition period and non-disparagement covenants, indicating no immediate red flags.

Key Facts

  • Mark Briffa departs as Chief Sales Officer, remains through September 1, 2026 for transition
  • David Godsman (Chief Digital Officer) assumes interim leadership of global sales
  • Settlement agreement includes GBP 378,354.82 in cash severance and benefits, continued salary through Dec 31, 2026
  • Equity awards (RSUs/PSUs) scheduled to vest by September 1, 2027 continue vesting; others forfeited
  • Non-competition covenant waived; non-solicitation and confidentiality covenants remain in effect

Financial Impact

Aggregate cash severance of GBP 378,354.82 plus salary through Dec 31, 2026, and continued equity vesting for certain RSUs/PSUs through Sep 1, 2027

cash severanceequity compensation

Risk Factors

  • Further executive turnover could disrupt sales momentum
  • Continued equity vesting for departed executive is a minor ongoing dilution factor
  • No permanent replacement named for Chief Sales Officer adds uncertainty

Market Snapshot

Exchange
NYSE
Sector
Air Transportation, Nonscheduled
Analyst Consensus
89% bullish (9 analysts)

Investment Themes

Industrials & Manufacturing

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-057181
Document: up-20260810.htm0001628280-26-057181
Document: 0001628280-26-057181-index-headers.html0001628280-26-057181
Document: 0001628280-26-057181-index.html0001628280-26-057181
Document: 0001628280-26-057181.txt0001628280-26-057181
7 reports for UP
Performance horizon

Track record builds as more directional reports settle.

Filters
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Reports for UP — sortable, filterable
TypeNow
Oct 9, 2026
17d ago
8-K
NEUTRAL ★ 2/10
$3.59awaiting T+60—$3.11 (−13.37%)
Aug 14, 2026
10w ago
8-K
NEUTRAL ★ 3/10
$4.91awaiting T+60—$3.11 (−36.66%)
Aug 4, 2026
11w ago
8-K
MIXED ★ 5/10
$5.75awaiting T+60—$3.11 (−45.91%)
Jun 17, 2026
18w ago
Insider Cluster
NEUTRAL ★ 2/10
$7.84 $3.68▼ −53.06%▼ −54.95%$3.11 (−60.33%)
May 20, 2026
22w ago
Insider Cluster
BULLISH ★ 6/10
$7.97 $4.91▼ −38.39%▼ −42.69%$3.11 (−60.98%)
May 15, 2026
23w ago
Insider Cluster
NEUTRAL ★ 2/10
$5.63 $5.25▼ −6.75%▼ −11.60%$3.11 (−44.76%)
May 15, 2026
23w ago
Insider Cluster
MIXED ★ 6/10
$5.63 $5.25▼ −6.75%▼ −11.60%$3.11 (−44.76%)
Showing 7 of 7

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Report published Aug 14, 2026