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8-K ·Filed May 12, 2026

TDAY

USA TODAY Co., Inc.
NEUTRAL
Impact 4/10
Horizonmonths Processed5mo ago SEC0001579684-26-000037
8-K context-dependent: Items 7.01
Actionable Insight • Neutral

This filing reaffirms the existing litigation narrative without new quantifiable data. Monitor for any court rulings, settlement announcements, or discovery milestones in the Google antitrust case, as a material damages award could be transformative for a $1.1B market cap company.

DirectionNeutral
Confidencehigh
Horizonmonths
Final — all horizons settled through T+60d
TDAY ▲ +9.29% at T+60d
NEUTRAL call +9.29% · α vs SPY +4.91% · entry $7.32 → $8.00
Entry = T+0 close
May 12, 2026
via day close
T+1d
+2.46%
call +2.46% · α +1.88%
$7.50
settled 6mo ago
T+5d
+3.96%
call +3.96% · α +3.88%
$7.61
settled 5mo ago
T+20d
+8.20%
call +8.20% · α +9.92%
$7.92
settled 5mo ago
T+60d
+9.29%
call +9.29% · α +4.91%
$8.00
settled 3mo ago

Price Chart

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Executive Summary

USA TODAY Co. filed an 8-K to clarify CEO Michael Reed's characterization of damages in the company's antitrust litigation against Google. The company stated it has not publicly quantified damages but continues to believe Google interfered with 'billions of dollars in revenue' and expects 'very substantial damages' before automatic trebling under U.S. antitrust law. This is a reiteration of existing litigation claims with no new financial disclosure, making it a neutral event.

Key Facts

  • Filing clarifies CEO's investor call remarks about Google litigation damages.
  • Company has not publicly disclosed or quantified any estimate of damages.
  • Company continues to believe Google interfered with billions of dollars in revenue over billions of ad auctions.
  • Company anticipates very substantial damages, even before automatic trebling under U.S. antitrust law.
  • Estimations are said to come from Google's own internal documents.

Financial Impact

No specific dollar amount provided; company references 'billions of dollars in revenue' and 'very substantial damages' but has not quantified.

litigation outcomepotential damages

Risk Factors

  • Litigation outcome is uncertain; no guarantee of damages award.
  • Any damages awarded could be subject to appeals and delays.
  • Company's reliance on Google documents for estimates may be contested.

Market Snapshot

Exchange
NYSE
Sector
Newspapers: Publishing or Publishing & Printing
Analyst Consensus
75% bullish (12 analysts)

Investment Themes

Media & Telecom

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001579684-26-000037
Document: 0001579684-26-000037-index-headers.html0001579684-26-000037
Document: 0001579684-26-000037-index.html0001579684-26-000037
Document: 0001579684-26-000037.txt0001579684-26-000037
7 reports for TDAY
Performance horizon

Track record builds as more directional reports settle.

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Reports for TDAY — sortable, filterable
TypeNow
Sep 15, 2026
6w ago
8-K
NEUTRAL ★ 2/10
$6.58 $7.21▲ +9.57%▲ +6.60%$6.65 (+1.06%)
Aug 6, 2026
11w ago
8-K
BEARISH ★ 6/10
$8.00 $6.47▲ +19.13%▲ +19.72%$6.65 (+16.87%)
Jun 12, 2026
19w ago
Institutional Cluster
BULLISH ★ 6/10
$7.74 $8.51▲ +9.95%▲ +8.17%$6.65 (−14.08%)
Jun 11, 2026
19w ago
Institutional Cluster
NEUTRAL ★ 3/10
$7.67 $8.44▲ +10.04%▲ +8.15%$6.65 (−13.30%)
May 12, 2026
24w ago
8-K
NEUTRAL ★ 4/10
$7.32 $7.92▲ +8.20%▲ +9.92%$6.65 (−9.15%)
Apr 17, 2026
27w ago
DEFA14A
NEUTRAL ★ 2/10
$7.31 $7.27▼ −0.55%▼ −5.92%$6.65 (−9.03%)
Feb 28, 2026
34w ago
Institutional Cluster
NEUTRAL ★ 4/10
$5.94 $6.80▲ +14.48%▲ +22.42%$6.65 (+11.95%)
Showing 7 of 7

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Report published May 12, 2026