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13F Position Changes mega passive
T.

T. Rowe Price

PRICE T ROWE ASSOCIATES INC
BULLISH
Impact 4/10
Horizonweeks Processed4mo ago
Significant institutional position changes detected
Actionable Insight ▲ Bullish

T. Rowe Price's massive rotation into semis (AMD, AVGO) and consumer staples (KVUE, SBUX) while slashing energy (HAL) and legacy tech (INTC, MU) signals a bet on AI-driven demand and consumer resilience. Traders should watch for follow-through in Q4 13F filings from other mega-passive funds to confirm the rotation theme. The QQQ ETF addition suggests a passive beta play alongside active stock picks.

DirectionBullish
Confidencemedium
Horizonweeks

Executive Summary

T. Rowe Price significantly rotated its portfolio in Q3 2024, adding heavily to semiconductor (AMD, AVGO), consumer staples (KVUE, SBUX), and industrial (DE, SHW) positions while trimming or nearly exiting energy (HAL), telecom (CMCSA trim is actually an add — see data), and several tech names (MU, INTC, AMAT). The net capital flow was strongly positive, with major adds and doubles outweighing trims and near-exits in dollar terms, indicating a bullish tilt toward cyclicals and value-oriented growth.

Key Financial Metrics

New Positions
1
Increased
10
Trimmed
17

Per-Ticker Signals

TickerSignalReason
AMD▲ BULLISHAdded +75.5% to 35.3M shares — massive conviction increase in AI/semi leader
AVGO▲ BULLISHPosition 8x'd (+810%) to 32.4M shares — strong bet on Broadcom's AI/networking story
KVUE▲ BULLISHAdded +34.2% to 237.7M shares — increased exposure to consumer staples spin-off
BAC▲ BULLISHAdded +25.8% to 110.7M shares — rising conviction in large-cap bank
APH▼ BEARISHTrimmed -26.3% to 43.1M shares — reducing exposure to connector maker
BDX▲ BULLISHAdded +26.6% to 13.6M shares — increased med-tech allocation
HD▲ BULLISHAdded +26.7% to 8.1M shares — bet on home improvement demand
SHW▲ BULLISHDoubled +118.8% to 7.2M shares — strong conviction in coatings/construction play
AMAT▼ BEARISHTrimmed -59.3% to 4.5M shares — significant reduction in semi equipment
HUBS▲ BULLISHDoubled +153.5% to 4.3M shares — bet on CRM/marketing software growth
DE▲ BULLISHAdded +98.4% to 5.5M shares — near-doubled exposure to ag equipment
MET▼ BEARISHTrimmed -42.7% to 18.4M shares — reducing insurance exposure
HON▼ BEARISHTrimmed -46.4% to 5.6M shares — significant reduction in industrial conglomerate
KEYS▲ BULLISHAdded +49.1% to 12.5M shares — increased electronic test/measurement exposure
CMCSA▲ BULLISHAdded +26.5% to 46.0M shares — increased cable/entertainment exposure
SBUX▲ BULLISHDoubled +190.2% to 18.2M shares — strong bet on coffee chain turnaround
SPOT▼ BEARISHTrimmed -26.5% to 4.1M shares — reducing audio streaming exposure
GEV▼ BEARISHTrimmed -45.6% to 5.6M shares — significant reduction in GE Vernova
FTNT▼ BEARISHTrimmed -58.3% to 12.1M shares — major reduction in cybersecurity
NWSA▼ BEARISHTrimmed -34.1% to 40.7M shares — reducing media exposure
MU▼ BEARISHNear-exit -82.9% to 2.2M shares — near full liquidation of memory chip position
KDP▲ BULLISHAdded +38.6% to 40.2M shares — increased beverage exposure
NXPI▼ BEARISHTrimmed -55.5% to 2.5M shares — significant reduction in auto semi exposure
HAL▼ BEARISHNear-exit -83.2% to 7.4M shares — near full liquidation of oilfield services
HLT▼ BEARISHTrimmed -31.9% to 4.5M shares — reducing hospitality exposure
BABA▲ BULLISHAdded +48.4% to 12.8M shares — increased China tech exposure
INTC▼ BEARISHTrimmed -65.6% to 15.0M shares — major reduction in struggling chipmaker
REGN▲ BULLISHAdded +36.7% to 1.3M shares — increased biotech exposure
XEL▲ BULLISHAdded +60.1% to 20.5M shares — increased regulated utility exposure
ORCL▲ BULLISHAdded +54.7% to 7.8M shares — bet on cloud/database growth
EFX▲ BULLISHAdded +63.1% to 4.3M shares — increased credit bureau exposure
ATO▲ BULLISHDoubled +116.4% to 8.7M shares — strong bet on natural gas utility
EXE▲ BULLISHAdded +41.5% to 14.2M shares — increased natural gas producer exposure
IEX▼ BEARISHTrimmed -40% to 3.4M shares — reducing industrial exposure
FND▲ BULLISHAdded +37.1% to 9.2M shares — increased home improvement retail exposure
BMY▲ BULLISHAdded +32.3% to 20.2M shares — increased pharma exposure
LOW▲ BULLISHDoubled +117.3% to 3.8M shares — strong bet on home improvement
RS▲ BULLISHAdded +39.3% to 3.4M shares — increased industrial metals exposure
CDNS▼ BEARISHTrimmed -25.6% to 2.3M shares — reducing EDA software exposure
ICON▲ BULLISHAdded +27.9% to 3.4M shares — increased CRO exposure
CME▲ BULLISHAdded +68.7% to 4.4M shares — increased exchange exposure
RGEN▲ BULLISHAdded +38.7% to 6.4M shares — increased bioprocessing exposure
DOV▼ BEARISHTrimmed -30.1% to 3.7M shares — reducing industrial exposure
MKSI▼ BEARISHTrimmed -37.5% to 4.3M shares — reducing semi equipment exposure
PH▲ BULLISHAdded +59.4% to 1.4M shares — increased industrial exposure
NOC▲ BULLISHAdded +61.7% to 1.6M shares — increased defense exposure
EXC▲ BULLISHDoubled +804% to 20.1M shares — massive bet on regulated utility
DDOG▲ BULLISHAdded +44.6% to 7.1M shares — increased cloud monitoring exposure
QQQ▲ BULLISHAdded from near-zero to 1.6M shares — new passive Nasdaq-100 ETF position
BR▼ BEARISHTrimmed -41% to 2.4M shares — reducing fintech exposure

Key Facts

  • Largest position increase: AMD (+75.5% to 35.3M shares, ~$5.8B value)
  • AVGO position more than 8x'd (+810.3% to 32.4M shares, ~$5.6B)
  • KVUE added +34.2% to 237.7M shares (~$5.5B)
  • BAC added +25.8% to 110.7M shares (~$4.4B)
  • Near-exits: MU (-82.9%), HAL (-83.2%) — near full liquidation
  • Heavy trims: AMAT (-59.3%), FTNT (-58.3%), INTC (-65.6%), NXPI (-55.5%)
  • New ETF position: QQQ added from near-zero to 1.63M shares (~$796M)
  • Total changes detected: 576 (add: 215, trim: 181, doubled: 134, near_exit: 46)

Financial Impact

Net capital deployed into new/increased positions significantly exceeded capital removed via trims/exits, with top 10 adds alone representing ~$30B+ in incremental exposure.

portfolio allocationsector exposure

Risk Factors

  • 45-day disclosure lag — positions reflect Sept 30, 2024, not current
  • Hedge funds may strategically misreport 13F positions per Cao/Da 2024
  • 13F only shows long equity positions — short/derivative exposures invisible
  • Some trims may be forced by position limits or redemptions, not conviction

Documents Analyzed

This report is based on 1 institutional 13F filing from SEC EDGAR.

DocumentAccession Number
13F-CHANGES Data (Synthetic)13f-changes-0000080255-2024-Q3

US Market Status

Market Closed — Opens Wed (< 1m)

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Report published Jun 11, 2026