Monitor advertising revenue and viewership metrics post-broadcast to assess the commercial success of the PWR partnership; this could influence future sports rights spending by Scripps.
Price Chart
Executive Summary
Scripps Sports has entered a multi-year partnership with Professional Bull Riders (PBR) to broadcast Premier Women’s Rodeo (PWR) events on its ION and Grit networks, starting with the 2026 PWR Championship in May and expanding to 18+ hours of programming in 2027. The deal strengthens ION's position as a leader in women’s sports broadcasting.
Key Facts
- Scripps will broadcast the 2026 PWR Championship on ION and Grit on May 17, 2026.
- In 2027, ION and Grit will air at least 18 hours of PWR programming across 16 broadcasts.
- PWR is a new women’s rodeo brand under PBR, featuring Breakaway Roping, Barrel Racing, Team Roping, and Goat Tying with equal payouts.
- ION already broadcasts major women’s sports leagues including WNBA, NWSL, PWHL, and MLV.
- Grit will evolve into a contemporary Western lifestyle network, incorporating sports and original programming for the first time.
Financial Impact
Undisclosed contract value; no material financial figures reported
Risk Factors
- Uncertain audience demand for women’s rodeo programming despite PBR’s claims of prior success.
- Potential for higher-than-expected production or rights acquisition costs if not disclosed.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3275520 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 5, 2026 22d ago | SC 13G | $2.92 $2.84 | ▼ −2.74% | ▼ −2.60% | $2.01 (−31.16%) |
Aug 7, 2026 11w ago | 8-K | $3.32 $3.45 | ▼ −3.92% | ▼ −3.52% | $2.01 (+39.46%) |
Aug 1, 2026 12w ago | Press Release | $2.82 $3.33 | ▲ +18.09% | ▲ +16.06% | $2.01 (−28.72%) |
Jul 15, 2026 14w ago | Press Release | $3.09 $3.17 | ▲ +2.59% | ▲ +3.57% | $2.01 (−34.95%) |
Jul 13, 2026 15w ago | Press Release | $2.97 $3.10 | ▲ +4.38% | ▲ +5.16% | $2.01 (−32.32%) |
May 22, 2026 22w ago | Insider Cluster | $3.42 $3.44 | ▲ +0.58% | ▼ −0.63% | $2.01 (−41.23%) |
May 8, 2026 24w ago | 8-K | $4.54 $3.53 | ▲ +22.25% | ▲ +23.71% | $2.01 (+55.73%) |
May 6, 2026 24w ago | 8-K | $4.68 $3.48 | ▼ −25.64% | ▼ −27.15% | $2.01 (−57.05%) |
Apr 16, 2026 27w ago | Press Release | $4.78 $4.86 | ▲ +1.67% | ▲ +0.69% | $2.01 (−57.95%) |
Apr 14, 2026 28w ago | Press Release | $4.37 $4.93 | ▲ +12.81% | ▲ +11.42% | $2.01 (−54.00%) |
US Market Status
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