Monitor for future revenue disclosures tied to U.S. sports betting expansion; this partnership strengthens Sportradar's footprint with a top-tier operator but does not represent a transformative deal.
Price Chart
Executive Summary
Sportradar AG expanded its multi-year partnership with Hard Rock Bet to include official PGA TOUR and UFC data, odds, and enhanced in-play betting features in the U.S. The addition leverages Sportradar's IMG ARENA acquisition and includes real-time visualizations and micro markets to deepen fan engagement.
Key Facts
- Sportradar expanded its U.S. partnership with Hard Rock Bet to include PGA TOUR and UFC in-play data and betting capabilities.
- New offerings include hole-by-hole PGA TOUR micro markets (e.g., hole winner, hole score) with 3D shot tracking and real-time leaderboards.
- UFC enhancements include in-play markets for strikes and takedowns, plus live match trackers with fighter stats and branding.
- The deal builds on an existing relationship and integrates Sportradar’s AV portfolio covering over 700,000 events annually.
- Hard Rock Bet is the highest-rated sports betting app in the U.S. with 4.9 stars on the App Store.
Financial Impact
Incremental revenue potential from expanded services; no material financial figures disclosed.
Risk Factors
- Limited financial impact if the expanded services are part of existing contract value.
- Increased competition from other data providers like Genius Sports or Stats Perform in the U.S. sports betting market.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3262854 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Press Release | $11.99 | awaiting T+5 | — | $12.36 (+3.13%) |
Oct 15, 2026 11d ago | 144 | $11.91 $11.95 | ▲ +0.34% | ▲ +0.77% | $12.36 (+3.82%) |
Oct 7, 2026 20d ago | 6-K | $12.06 $11.63 | ▼ −3.57% | ▼ −2.59% | $12.36 (+2.53%) |
Aug 26, 2026 8w ago | Press Release | $12.95 $12.92 | ▼ −0.23% | ▼ −0.11% | $12.36 (−4.52%) |
Aug 3, 2026 12w ago | 6-K | $12.34 $13.34 | ▲ +8.10% | ▲ +6.08% | $12.36 (+0.20%) |
Jun 4, 2026 20w ago | Press Release | $14.23 $16.96 | ▲ +19.18% | ▲ +21.74% | $12.36 (−13.11%) |
Apr 30, 2026 25w ago | Insider Cluster | $13.05 $13.36 | ▲ +2.38% | ▲ +0.65% | $12.36 (−5.25%) |
Apr 24, 2026 26w ago | Press Release | $13.29 $13.05 | ▼ −1.81% | ▼ −2.71% | $12.36 (−6.96%) |
Apr 16, 2026 27w ago | Press Release | $17.42 $13.29 | ▼ −23.71% | ▼ −24.26% | $12.36 (−29.02%) |
Mar 27, 2026 30w ago | Press Release | $17.15 $16.99 | ▼ −0.93% | ▼ −4.80% | $12.36 (−27.90%) |
US Market Status
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