This is a routine brand marketing collaboration with no financial materiality. Monitor next quarterly earnings for any commentary on promotional effectiveness, but no near-term stock catalyst.
Price Chart
Executive Summary
Angry Orchard is launching a limited-edition Scream-themed 'Thriller Variety Pack' and a pop-up experience in Manhattan, collaborating with Paramount and Fun World. This is a seasonal marketing promotion with no financial terms disclosed, unlikely to materially impact Boston Beer's (SAM) financials.
Key Facts
- Angry Orchard is launching a Thriller Variety Pack with four seasonal flavors, including new Mystery Caller and Caramel Apple Curse.
- A pop-up experience called 'Angry Orchard Video' will run Oct. 2-3 in downtown Manhattan, featuring actor Skeet Ulrich.
- The collaboration involves the Scream franchise (Paramount) and Fun World (owner of Ghost Face copyright).
- The promotion celebrates the 30th anniversary of the original Scream film.
- No financial terms, sales targets, or revenue impact were disclosed.
Financial Impact
Not disclosed — a seasonal marketing promotion with no stated financial impact.
Risk Factors
- Promotional costs may slightly increase marketing spend without guaranteed sales lift.
- Limited-edition products may not significantly move overall revenue for a large beverage company.
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3364065 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | 8-K | $202.28 $201.48 | ▼ −0.40% | ▼ −1.11% | $201.48 (−0.40%) |
Oct 22, 2026 4d ago | Press Release | $202.28 $201.48 | ▲ +0.40% | ▲ +1.11% | $201.48 (+0.40%) |
Oct 19, 2026 7d ago | Press Release | $181.82 $184.20 | ▲ +1.31% | ▲ +0.97% | $201.48 (+10.81%) |
Oct 13, 2026 13d ago | 3 | $177.23 $178.14 | ▲ +0.51% | ▲ +1.59% | $201.48 (+13.68%) |
Sep 28, 2026 28d ago | Press Release | $165.36 $162.49 | ▼ −1.74% | ▼ −1.55% | $201.48 (+21.84%) |
Sep 17, 2026 5w ago | Press Release | $172.00 $171.57 | ▼ −0.25% | ▼ −0.38% | $201.48 (+17.14%) |
Aug 27, 2026 8w ago | Press Release | $182.94 $183.13 | ▲ +0.10% | ▲ +0.33% | $201.48 (+10.13%) |
Aug 20, 2026 9w ago | 8-K | $185.95 $189.44 | ▲ +1.88% | ▲ +2.17% | $201.48 (+8.35%) |
Aug 11, 2026 10w ago | Press Release | $179.96 $183.78 | ▲ +2.12% | ▲ +1.87% | $201.48 (+11.96%) |
Aug 6, 2026 11w ago | Press Release | $183.05 $186.61 | ▲ +1.94% | ▲ +1.33% | $201.48 (+10.07%) |
US Market Status
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