SecBot SecBot
8-K ·Filed Apr 24, 2026

REED

REED'S, INC.
NEUTRAL
Impact 3/10
Horizonweeks Processed6mo ago SEC0001493152-26-018928
8-K context-dependent: Items 5.02, 7.01
Actionable Insight • Neutral

Monitor the company's next earnings report for any updates on operational improvements or margin expansion resulting from the new COO appointment.

DirectionNeutral
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
REED ▼ -75.13% at T+60d
NEUTRAL call -75.13% · α vs SPY -79.91% · entry $3.74 → $0.9300
Entry = T+0 close
Apr 24, 2026
via day close
T+1d
-2.14%
call -2.14% · α -1.65%
$3.66
settled 6mo ago
T+5d
-6.42%
call -6.42% · α -6.82%
$3.50
settled 6mo ago
T+20d
-51.60%
call -51.60% · α -56.56%
$1.81
settled 5mo ago
T+60d
-75.13%
call -75.13% · α -79.91%
$0.9300
settled 3mo ago

Price Chart

Loading chart...

Executive Summary

Reed's, Inc. announced the appointment of Damian Warshall as Chief Operating Officer, returning to the company after a prior role as Vice President of Operations. The press release highlights his expertise in scaling beverage operations and improving margins, with the goal of strengthening the company's operational foundation.

Key Facts

  • Damian Warshall appointed as Chief Operating Officer effective April 27, 2026
  • Warshall previously served as Vice President of Operations at Reeds from October 2020 to May 2024
  • Warshall will receive an annual base salary of $300,000 and an annual target bonus of up to 80% of base salary
  • Warshall most recently served as COO at Pittston Co-Packers from April 2025 to April 2026
  • Neal M. Cohane continues as interim CEO

Financial Impact

Base salary of $300,000 with potential bonus of up to $240,000

compensationoperating expenses

Risk Factors

  • New executive appointment may face challenges in executing operational improvements
  • No immediate financial impact expected from this personnel change

Market Snapshot

Exchange
NYSE
Sector
Bottled & Canned Soft Drinks & Carbonated Waters
Analyst Consensus
86% bullish (7 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001493152-26-018928
Exhibit: ex99-1.htm0001493152-26-018928
Document: 0001493152-26-018928-index-headers.html0001493152-26-018928
Document: 0001493152-26-018928-index.html0001493152-26-018928
Document: 0001493152-26-018928.txt0001493152-26-018928
9 reports for REED
Performance horizon
100% Hit rate @ T+20 3 of 3 directional calls Went positive at some point 4 of 4 best @ T+60▲ +52.52%May 12, 2026
Filters
Rows
Reports for REED — sortable, filterable
TypeNow
Sep 30, 2026
26d ago
8-K
BEARISH ★ 7/10
$0.6718awaiting T+20—$0.6577 (+2.10%)
Aug 14, 2026
10w ago
8-K
BEARISH ★ 7/10
$1.07 $0.8457▲ +20.96%▲ +18.99%$0.6577 (+38.53%)
Aug 11, 2026
10w ago
Press Release
BEARISH ★ 6/10
$0.8850 $0.8713▲ +1.55%▼ −0.35%$0.6577 (+25.68%)
May 12, 2026
23w ago
Press Release
BEARISH ★ 8/10
$1.79 $1.70▲ +5.03%▲ +4.42%$0.6577 (+63.26%)
Apr 24, 2026
26w ago
8-K
NEUTRAL ★ 3/10
$3.74 $1.81▼ −51.60%▼ −56.56%$0.6577 (−82.41%)
Apr 17, 2026
27w ago
8-K
NEUTRAL ★ 3/10
$4.00 $1.89▼ −52.75%▼ −56.95%$0.6577 (−83.56%)
Apr 8, 2026
28w ago
8-K
NEUTRAL ★ 2/10
$3.77 $3.49▼ −7.43%▼ −14.99%$0.6577 (−82.55%)
Mar 24, 2026
30w ago
Press Release
NEUTRAL ★ 3/10
$3.63 $3.75▲ +3.31%▼ −4.56%$0.6577 (−81.88%)
Mar 11, 2026
32w ago
Press Release
NEUTRAL ★ 3/10
$3.69 $3.83▲ +3.79%▲ +1.82%$0.6577 (−82.18%)
Showing 9 of 9

US Market Status

Market Closed — Opens Tue (15h 54m)

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published Apr 24, 2026