Monitor subsequent quarterly filings for actual purchase order volume and revenue recognition under this agreement. The $30 million target is aspirational and non-binding; the key signal will be whether Visvita places additional purchase orders beyond the initial $2 million. The related-party relationship (Visvita's President is also Reborn's Head of Global Sales Advisory) warrants scrutiny of arm's-length pricing.
Price Chart
Executive Summary
Reborn Coffee entered into a Master Product Supply Agreement with Visvita Corporation to supply aloe vera beverages and other products, targeting a first-year minimum business volume of $30 million. An initial $2 million purchase order has been secured, and Reborn will control logistics through its subsidiary Reborn Logistics, potentially adding margin. The agreement is non-exclusive and Reborn sets pricing per order, but the $30 million target is aspirational ('try to achieve'), not a binding commitment, and the counterparty's president also serves as Reborn's Head of Global Sales Advisory, creating a related-party dynamic.
Key Facts
- Master Product Supply Agreement with Visvita Corporation for aloe vera beverages and other products, dated October 11, 2026.
- First-year minimum business volume target of $30 million (aspirational, not a binding commitment).
- Initial $2 million purchase order secured upon signing.
- Reborn sets pricing per purchase order with sole discretion; non-exclusive supply arrangement.
- Reborn will oversee transport from South Korea to U.S. warehouse, using subsidiary Reborn Logistics.
- Michael Aminpour, President of Visvita, also serves as Reborn's Head of Global Sales Advisory (related-party).
- Agreement term: 2 years, auto-renews for 1-year periods unless 60-day non-renewal notice given.
- 8-K filed late (10 days after agreement date) due to post-signing renegotiation discussions that ultimately did not change the agreement.
Financial Impact
Target of $30 million in first-year business volume; initial $2 million purchase order secured. Reborn controls pricing and logistics margin, but the $30 million target is non-binding and the company's market cap is ~$15M, making this a potentially transformative but highly uncertain revenue opportunity.
Risk Factors
- The $30 million minimum business volume target is aspirational ('try to achieve'), not a binding commitment — Visvita has no obligation to purchase any minimum amount.
- Related-party transaction: Michael Aminpour is both President of Visvita and Head of Global Sales Advisory for Reborn, creating potential conflicts of interest in pricing and volume commitments.
- Non-exclusive agreement — Visvita can source products from other suppliers, limiting Reborn's revenue visibility.
- Late filing (10 days after agreement date) due to post-signing renegotiation discussions suggests potential instability in the deal terms.
- Reborn bears freight and insurance costs (CIF terms) and title/risk of loss passes upon shipment from South Korea, introducing logistics and working capital risk.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 6 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001213900-26-111434 |
| Document: ea030855401ex10-1.htm | 0001213900-26-111434 |
| Document: ea030855401ex99-1.htm | 0001213900-26-111434 |
| Document: 0001213900-26-111434-index-headers.html | 0001213900-26-111434 |
| Document: 0001213900-26-111434-index.html | 0001213900-26-111434 |
| Document: 0001213900-26-111434.txt | 0001213900-26-111434 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 21, 2026 4d ago | 8-K | $1.71 | awaiting T+20 | — | $1.53 (−10.53%) |
Sep 25, 2026 4w ago | Press Release | $1.24 $1.65 | ▲ +33.06% | ▲ +34.54% | $1.53 (+23.39%) |
Sep 2, 2026 7w ago | 8-K | $1.18 $2.18 | ▼ −84.75% | ▼ −85.93% | $1.53 (−29.66%) |
May 5, 2026 24w ago | 8-K | $2.45 $1.77 | ▲ +27.76% | ▲ +32.71% | $1.53 (+37.55%) |
Apr 23, 2026 26w ago | Press Release | $2.39 $2.13 | ▼ −10.88% | ▼ −15.51% | $1.53 (−35.98%) |
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