The 45-day reporting lag means these Q3-end positions may already be stale. The earnings beat 1 day ago could have reversed some selling. Watch for further 13F filings next quarter to see if the Parnassus exit was a one-off or part of a broader institutional rotation out of PG.
Executive Summary
Institutional activity in PG is mixed but directionally bearish by dollar weight — 3 buyers added $148M ($628.5M total) vs 4 sellers cut $414.3M, led by Parnassus Investments' full exit of $359M. The cluster is dominated by active asset managers, not passive funds, giving the sell-side signal more conviction. The cross-filing earnings beat (Q1 FY2027 EPS $1.97 vs $1.88 consensus) likely drove some buying, but the larger sell-off suggests profit-taking or sector rotation out of consumer staples.
Key Financial Metrics
Institutional Positions
Net institutional flow: -$266.3M
▲ Buyers (3)
| Institution | Action | Change | Position Value | Value Δ |
|---|---|---|---|---|
| Assenagon Asset Management | ADD | +29.6% | $566.8M | $125.5M |
| Vontobel Holding | ADD | +59% | $61.5M | $22.4M |
| Cardano Risk Management B.v. | ADD | +36.4% | $155.0K | $40.0K |
▼ Sellers (4)
| Institution | Action | Change | Prev Value | Value Δ |
|---|---|---|---|---|
| Parnassus Investments | EXIT | -100% | $359.0M | -$359.0M |
| Ninety One Uk | TRIM | -56.1% | $37.0M | -$20.9M |
| Artemis Investment Management | TRIM | -37% | $42.6M | -$16.0M |
| Abn Amro Investment Solutions | TRIM | -29.8% | $60.5M | -$18.4M |
Key Facts
- 3 institutional buyers added $148.0M in net new positions during Q3 2026, bringing total holdings to $628.5M
- 4 institutional sellers reduced positions by $414.3M, including a full exit by Parnassus Investments ($359.0M)
- Largest buyer Assenagon Asset Management added $125.5M (+29.6% shares), largest seller Parnassus exited $359M position entirely
- PG reported Q1 FY2027 earnings 1 day ago: net sales $23.3B (+4% YoY), diluted EPS $1.97 (+1% YoY), both above consensus
Financial Impact
Net institutional selling of $266.3M (3 buyers added $148.0M in new positions, 4 sellers cut $414.0M)
Risk Factors
- 13F data is 45+ days stale; the cluster may have already been unwound or reversed
- Parnassus' full exit ($359M) is a strong negative signal but could reflect fund-specific rebalancing, not a thesis on PG
- Earnings beat 1 day ago may have attracted new buyers not captured in this Q3 data
Investment Themes
Documents Analyzed
This report is based on 1 institutional 13F filing from SEC EDGAR.
| Document | Accession Number |
|---|---|
| INST-CLUSTER Data (Synthetic) | inst-cluster-PG-2026-Q3 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | Insider Cluster | $159.60 | awaiting T+20 | — | — |
Oct 26, 2026 today | 144 | $159.14 | awaiting T+20 | — | — |
Oct 26, 2026 today | Insider Cluster | $159.69 | awaiting T+20 | — | — |
Oct 26, 2026 today | 424B5 | $160.50 | awaiting T+20 | — | — |
Oct 26, 2026 today | 424B5 | $160.55 | awaiting T+20 | — | — |
Oct 23, 2026 3d ago | ANALYST-UPGRADE | $161.08 | awaiting T+20 | — | — |
Oct 22, 2026 4d ago | Institutional Cluster | $161.02 | awaiting T+20 | — | — |
Oct 22, 2026 4d ago | 144 | $161.02 | awaiting T+20 | — | — |
Oct 22, 2026 4d ago | 144 | $161.02 | awaiting T+20 | — | — |
Oct 22, 2026 4d ago | 144 | $161.02 | awaiting T+20 | — | — |
US Market Status
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