This is a promotional filing with no hard financial data — the stock may see speculative trading around the July 11 fight date, but there is no concrete revenue or user monetization update. Monitor upcoming 20-F or quarterly filings for actual financial impact from the McGregor-related attention.
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Executive Summary
MMA.INC issued a press release highlighting the extraordinary ticket demand for Conor McGregor's UFC return on July 11, 2026, with resale prices for front-row seats above $43,000. The company emphasizes its strategic alignment with McGregor as an investor and advisor, and co-founder John Kavanagh, positioning itself to leverage the global attention for its combat sports technology platform. No financial figures, revenue data, or concrete business impact metrics were provided in the filing.
Key Facts
- Conor McGregor's UFC 329 fight vs. Holloway 2 is scheduled for July 11, 2026 at T-Mobile Arena in Las Vegas
- Resale ticket prices reported: front-row seats above $43,000, floor seats above $4,000
- McGregor is both an investor and strategic advisor to MMA.INC
- John Kavanagh, McGregor's long-time coach, is a co-founder of MMA.INC
- MMA.INC's ecosystem: 530,000+ user profiles, 100,000+ active students, ~18,000 published gym listings, 800 verified gyms across 22 countries
- No financial data, revenue figures, or guidance was included in the filing
Financial Impact
No financial figures provided; the filing is a marketing-oriented press release with no quantifiable revenue or earnings impact disclosed
Risk Factors
- No financial metrics or guidance were provided — the filing is purely narrative and forward-looking
- Ticket demand for a UFC event does not directly translate to revenue for MMA.INC, which operates a gym/participation platform
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 6-K Filing (Primary) | 0001493152-26-026541 |
| Document: form6-k.htm | 0001493152-26-026541 |
| Document: 0001493152-26-026541-index-headers.html | 0001493152-26-026541 |
| Document: 0001493152-26-026541-index.html | 0001493152-26-026541 |
| Document: 0001493152-26-026541.txt | 0001493152-26-026541 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 27, 2026 today | 6-K | $0.2912 | awaiting T+60 | — | $0.3329 (+14.32%) |
Sep 29, 2026 28d ago | 6-K | $0.3900 | awaiting T+60 | — | $0.3329 (−14.64%) |
Sep 22, 2026 5w ago | 6-K | $0.4380 | awaiting T+60 | — | $0.3329 (−24.00%) |
Sep 17, 2026 5w ago | 6-K | $0.4343 | awaiting T+60 | — | $0.3329 (−23.35%) |
Sep 15, 2026 6w ago | 6-K | $0.3949 | awaiting T+60 | — | $0.3329 (−15.70%) |
Sep 10, 2026 6w ago | 6-K | $0.4035 | awaiting T+60 | — | $0.3329 (−17.50%) |
Sep 1, 2026 8w ago | 6-K | $0.4223 | awaiting T+60 | — | $0.3329 (−21.17%) |
Aug 20, 2026 9w ago | 6-K | $0.5662 | awaiting T+60 | — | $0.3329 (−41.20%) |
Jul 15, 2026 14w ago | 6-K | $0.4850 $0.3442 | ▼ −29.03% | ▼ −31.56% | $0.3329 (−31.36%) |
Jul 1, 2026 16w ago | 6-K | $0.5400 $0.4166 | ▼ −22.85% | ▼ −25.81% | $0.3329 (−38.35%) |
US Market Status
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