The CEO's first open-market sale since the company's spin-off (based on available data) combined with director sales shortly after earnings is a bearish signal. Monitor for any guidance revision or operational update in the next 30 days.
Price Chart
Executive Summary
LiveWire Group insiders, including CEO Karim Donnez and two directors, sold a total of $762K in shares over a 7-day window ending July 31, 2026. The CEO's $537K sale (0.16% of market cap) and director Kjell Gruner's $213K sale (0.06% of market cap) follow the company's Q2 earnings release 13 days prior, which showed strong revenue growth but accelerating cash burn. While the dollar amounts are modest relative to the $344M market cap, the cluster of sales by senior insiders shortly after earnings is notable.
Key Financial Metrics
Key Facts
- CEO Karim Donnez sold 230,600 shares for $537K on July 29, 2026.
- Director Kjell Gruner sold 101,162 shares total for $213K on July 30-31, 2026.
- Total insider sales of $762K represent 0.22% of LiveWire's $344M market cap.
- Sales occurred 13 days after Q2 2026 earnings (revenue $9.1M, net loss $18.2M).
- All four insiders sold only — no insider purchases in the cluster.
Financial Impact
$762K in insider sales, representing 0.22% of market cap
Risk Factors
- Insider sales may be part of pre-arranged 10b5-1 plans, reducing informational content.
- Company remains deeply unprofitable with accelerating cash burn.
- Analyst consensus is 0% bullish with 3 holds and 3 sell-equivalent ratings.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-LVWR-1785901497904 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | 8-K | $1.66 | awaiting T+20 | — | $1.66 (−0.01%) |
Aug 4, 2026 11w ago | Insider Cluster | $1.24 $1.20 | ▲ +3.23% | ▲ +2.62% | $1.66 (−33.88%) |
Aug 3, 2026 12w ago | Insider Cluster | $1.42 $1.14 | ▲ +19.72% | ▲ +18.48% | $1.66 (−16.91%) |
Jul 31, 2026 12w ago | Insider Cluster | $1.68 $1.22 | ▼ −27.38% | ▼ −28.62% | $1.66 (−1.18%) |
Jul 31, 2026 12w ago | 144 | $1.81 $1.35 | ▼ −25.41% | ▼ −28.40% | $1.66 (−8.28%) |
Jul 29, 2026 12w ago | 8-K | $2.59 $1.37 | ▲ +47.10% | ▲ +52.12% | $1.66 (+35.90%) |
Jul 23, 2026 13w ago | 8-K | $0.7700 $1.13 | ▲ +46.75% | ▲ +43.45% | $1.66 (+115.60%) |
Jun 11, 2026 19w ago | Institutional Cluster | $1.18 $0.7087 | ▼ −39.94% | ▼ −41.83% | $1.66 (+40.69%) |
May 22, 2026 22w ago | 8-K | — | awaiting T+20 | — | — |
May 19, 2026 23w ago | 8-K | — | awaiting T+20 | — | — |
US Market Status
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