SecBot SecBot
144 ·Filed Oct 16, 2026

LIFE

Ethos Technologies Inc.
BEARISH
Impact 5/10
Horizondays Processed10d 21h ago SEC0001921094-26-001099
Form 144 — notice of proposed sale of securities
Actionable Insight ▼ Bearish

The persistent insider selling by a director/officer over multiple months suggests potential concerns about the company's near-term prospects. Monitor for any negative catalysts or earnings guidance revisions that could further pressure the stock.

DirectionBearish
Confidencemedium
Horizondays
Latest settled — T+5d ⚠ clustered
LIFE ▲ +8.85% at T+5d
SHORT call ✗ call lost -8.85% · α vs SPY -9.00% · entry $38.86 → $42.30
Next anchor: T+20d in 17d
Entry = T+0 close
Oct 16, 2026
via day close
T+1d
+5.69%
call -5.69% · α -5.35%
$41.07
settled 8d ago
T+5d
+8.85%
call -8.85% · α -9.00%
$42.30
settled 4d ago
T+20d
Pending
in 17d
T+60d
Pending
in 3mo

Price Chart

Loading chart...

Executive Summary

Peter George Colis, an officer and director of Ethos Technologies Inc., filed a Form 144 on October 16, 2026, indicating intent to sell 40,000 shares of common stock with an approximate market value of $1,510,821. The proposed sale follows a pattern of recent insider sales by Colis, including multiple transactions in August, September, and October 2026, totaling over 280,000 shares sold in the prior three months. This continued selling by a key insider raises concerns about insider sentiment and potential headwinds for the stock.

Key Facts

  • Peter George Colis, an officer and director, filed Form 144 to sell 40,000 shares of common stock.
  • The proposed sale has an approximate market value of $1,510,821 based on the filing date.
  • Colis has sold over 280,000 shares in multiple transactions from August through October 2026, including recent sales on October 14 and 15, 2026.
  • The shares were acquired on March 29, 2021 via an exercise and hold transaction.
  • The filing is an advance notice of intent to sell; the sale may or may not be executed.

Financial Impact

Proposed sale of 40,000 shares valued at approximately $1.51 million; cumulative insider sales by Colis over the past three months exceed $9 million.

insider ownershipdilution

Risk Factors

  • Continued insider selling may signal deteriorating confidence in the company's outlook.
  • The stock may face additional selling pressure if the proposed sale is executed.

Investment Themes

Traditional Finance

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001921094-26-001099
Document: 0001921094-26-001099-index.html0001921094-26-001099
Document: 0001921094-26-001099.txt0001921094-26-001099
24 reports for LIFE
Performance horizon
58% Hit rate @ T+5 7 of 12 directional calls Went positive at some point 8 of 12 best @ T+60▲ +68.65%Feb 25, 2026
Filters
Rows
Reports for LIFE — sortable, filterable
TypeNow
Oct 16, 2026
10d ago
Insider Cluster
BEARISH ★ 4/10
$38.86 $42.30▼ −8.85%▼ −9.00%$42.47 (−9.29%)
Oct 16, 2026
10d ago
144
BEARISH ★ 5/10
$38.86 $42.30▼ −8.85%▼ −9.00%$42.47 (−9.29%)
Oct 14, 2026
12d ago
144
NEUTRAL ★ 4/10
$38.76 $43.53▲ +12.31%▲ +13.32%$42.47 (+9.57%)
Oct 9, 2026
17d ago
8-K
NEUTRAL ★ 2/10
$37.36 $38.86▲ +4.01%▲ +5.51%$42.47 (+13.68%)
Sep 18, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$36.49 $34.24▲ +6.17%▲ +5.15%$42.47 (−16.39%)
Sep 16, 2026
5w ago
8-K
NEUTRAL ★ 3/10
$38.55 $33.91▼ −12.04%▼ −14.60%$42.47 (+10.17%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 5/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.47 (−15.66%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.47 (−15.66%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.47 (−15.66%)
Aug 18, 2026
9w ago
Insider Cluster
BEARISH ★ 4/10
$32.85 $39.11▼ −19.06%▼ −19.44%$42.47 (−29.28%)
Showing 10 of 24

US Market Status

Market Open — Closes in 1h 53m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published Oct 16, 2026