The insider has been a consistent seller over the past two months (six prior transactions totaling ~$5.5M). While Form 144 is only an intent to sell, the pattern of repeated sales by a top insider warrants monitoring for any negative fundamental developments or upcoming earnings.
Price Chart
Executive Summary
Peter George Colis, an officer and director of Ethos Technologies Inc., filed a Form 144 on October 14, 2026, indicating intent to sell 40,000 shares of common stock with an approximate market value of $1,562,802. The shares were acquired on March 29, 2021 via exercise and hold, and the filing notes multiple prior sales by the same insider in August and September 2026, suggesting a pattern of ongoing liquidation.
Key Facts
- Insider Peter George Colis (Officer & Director) filed Form 144 to sell 40,000 shares.
- Estimated aggregate market value of proposed sale: $1,562,802.
- Shares were acquired on March 29, 2021 via exercise and hold.
- Filing date: October 14, 2026; proposed sale date: same day.
- Insider has executed multiple prior sales in Aug-Sep 2026 totaling ~$5.5M.
- Company market cap implied by filing: ~$31.6M (based on 40,000 shares / $1.56M).
Financial Impact
Proposed sale of 40,000 shares valued at ~$1.56M, representing ~5% of implied market cap.
Risk Factors
- Insider selling may signal lack of confidence or upcoming negative news.
- Proposed sale is large relative to insider's likely remaining stake.
- No cross-filing context provided to assess broader corporate events.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-001090 |
| Document: 0001921094-26-001090-index.html | 0001921094-26-001090 |
| Document: 0001921094-26-001090.txt | 0001921094-26-001090 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 16, 2026 11d ago | Insider Cluster | $38.86 $42.30 | ▼ −8.85% | ▼ −9.00% | $42.53 (−9.44%) |
Oct 16, 2026 11d ago | 144 | $38.86 $42.30 | ▼ −8.85% | ▼ −9.00% | $42.53 (−9.44%) |
Oct 14, 2026 13d ago | 144 | $38.76 $43.53 | ▲ +12.31% | ▲ +13.32% | $42.53 (+9.73%) |
Oct 9, 2026 18d ago | 8-K | $37.36 $38.86 | ▲ +4.01% | ▲ +5.51% | $42.53 (+13.84%) |
Sep 18, 2026 5w ago | Insider Cluster | $36.49 $34.24 | ▲ +6.17% | ▲ +5.15% | $42.53 (−16.55%) |
Sep 16, 2026 5w ago | 8-K | $38.55 $33.91 | ▼ −12.04% | ▼ −14.60% | $42.53 (+10.32%) |
Aug 21, 2026 9w ago | Insider Cluster | $36.72 $36.33 | ▲ +1.06% | ▲ +1.53% | $42.53 (−15.82%) |
Aug 21, 2026 9w ago | Insider Cluster | $36.72 $36.33 | ▲ +1.06% | ▲ +1.53% | $42.53 (−15.82%) |
Aug 21, 2026 9w ago | Insider Cluster | $36.72 $36.33 | ▲ +1.06% | ▲ +1.53% | $42.53 (−15.82%) |
Aug 18, 2026 10w ago | Insider Cluster | $32.85 $39.11 | ▼ −19.06% | ▼ −19.44% | $42.53 (−29.47%) |
US Market Status
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