SecBot SecBot
144 ·Filed May 15, 2026

LIFE

Ethos Technologies Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed5mo ago SEC0001921094-26-000497
Form 144 — notice of proposed sale of securities
Actionable Insight • Neutral

This is a routine tax-motivated sale with no signaling value. Monitor for any subsequent Form 4 filings indicating discretionary insider selling, which would be more meaningful.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
LIFE ▲ +62.11% at T+60d
NEUTRAL call +62.11% · α vs SPY +57.26% · entry $20.72 → $33.59
Entry = T+0 close
May 15, 2026
via day close
T+1d
-7.92%
call -7.92% · α -7.27%
$19.08
settled 5mo ago
T+5d
-6.85%
call -6.85% · α -8.47%
$19.30
settled 5mo ago
T+20d
-22.88%
call -22.88% · α -24.46%
$15.98
settled 4mo ago
T+60d
+62.11%
call +62.11% · α +57.26%
$33.59
settled 3mo ago

Price Chart

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Executive Summary

Erin N. Lantz, a former affiliate of Ethos Technologies Inc. (LIFE), filed a Form 144 to sell 18,424 shares of common stock, valued at approximately $407,848, to cover tax obligations upon settlement of vested restricted stock units. The sale is routine and immaterial in size relative to the company's $1.4B market cap.

Key Facts

  • Insider Erin N. Lantz filed Form 144 to sell 18,424 shares.
  • Sale value approximately $407,848 (implied price ~$22.14/share).
  • Reason: tax withholding from RSU vesting, not discretionary.
  • Shares represent ~0.03% of outstanding shares.

Financial Impact

$407,848 or 0.03% of market cap

Risk Factors

  • No material risks identified from this filing.

Market Snapshot

Exchange
Nasdaq
Sector
Insurance Agents, Brokers & Service
Analyst Consensus
93% bullish (15 analysts)

Investment Themes

Traditional Finance

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001921094-26-000497
Document: 0001921094-26-000497-index.html0001921094-26-000497
Document: 0001921094-26-000497.txt0001921094-26-000497
24 reports for LIFE
Performance horizon
54% Hit rate @ T+5 7 of 13 directional calls Went positive at some point 8 of 13 best @ T+60▲ +68.65%Feb 25, 2026
Filters
Rows
Reports for LIFE — sortable, filterable
TypeNow
Oct 16, 2026
10d ago
Insider Cluster
BEARISH ★ 4/10
$38.86 $42.30▼ −8.85%▼ −9.00%$42.30 (−8.85%)
Oct 16, 2026
10d ago
144
BEARISH ★ 5/10
$38.86 $42.30▼ −8.85%▼ −9.00%$42.30 (−8.85%)
Oct 14, 2026
12d ago
144
NEUTRAL ★ 4/10
$38.76 $43.53▲ +12.31%▲ +13.32%$42.30 (+9.13%)
Oct 9, 2026
17d ago
8-K
NEUTRAL ★ 2/10
$37.36 $38.86▲ +4.01%▲ +5.51%$42.30 (+13.22%)
Sep 18, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$36.49 $34.24▲ +6.17%▲ +5.15%$42.30 (−15.92%)
Sep 16, 2026
5w ago
8-K
NEUTRAL ★ 3/10
$38.55 $33.91▼ −12.04%▼ −14.60%$42.30 (+9.73%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 5/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.30 (−15.20%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.30 (−15.20%)
Aug 21, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$36.72 $36.33▲ +1.06%▲ +1.53%$42.30 (−15.20%)
Aug 18, 2026
9w ago
Insider Cluster
BEARISH ★ 4/10
$32.85 $39.11▼ −19.06%▼ −19.44%$42.30 (−28.77%)
Showing 10 of 24

US Market Status

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Report published May 15, 2026