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Insider Cluster (2 insiders) ·Filed Sep 1, 2026

KVYO

Klaviyo, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed1mo ago
Insider cluster: 2 insiders, $967K total
Actionable Insight • Neutral

Insider selling at Klaviyo is routine in both dollar amount and pattern — no bearish signal. Monitor the next 10-Q for revenue growth trajectory and customer retention metrics, which are the real drivers for KVYO. The 93% analyst bullish consensus and strong institutional ownership (Capital International, Vanguard, BlackRock) suggest the sell-side view remains intact.

DirectionNeutral
Confidencehigh
Horizonimmediate
Latest settled — T+20d
KVYO ▼ -18.54% at T+20d
NEUTRAL call -18.54% · α vs SPY -18.21% · entry $19.31 → $15.73
Next anchor: T+60d in 29d
Latest observation: T+36 -5.56% FF3 residual α
Entry = T+0 close
Sep 1, 2026
via day close
T+1d
+2.33%
call +2.33% · α +1.28%
$19.76
settled 8w ago
T+5d
-16.47%
call -16.47% · α -15.51%
$16.13
settled 7w ago
T+20d
-18.54%
call -18.54% · α -18.21%
$15.73
settled 27d ago
T+60d
Pending
in 29d

Price Chart

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Executive Summary

Two Klaviyo insiders — Director Ed Hallen and CLO Landon Edmond — sold a combined $967K in open-market sales over two days, with Hallen also gifting 17,885 shares. The total open-market sales represent ~0.016% of Klaviyo's $5.9B market cap, well below the 0.1% threshold for materiality, making this a routine liquidity-driven cluster.

Key Financial Metrics

Direction
selling
Total Value
$2.2M
Insiders
2

Key Facts

  • Director Ed Hallen sold 98,782 shares open-market for ~$2.02M total across two transactions on 2026-08-31
  • CLO Landon Edmond sold 8,103 shares open-market for ~$166K on 2026-08-31
  • Total open-market sales in the cluster: ~$2.19M (including Hallen's two trades and Edmond's single trade)
  • Total value as % of $5.9B market cap: ~0.037% — trivial
  • Hallen also gifted 17,885 shares (non-cash, $0 value)
  • Shopify Strategic Holdings 3 LLC exercised 344,383 warrants at $0.01/share, a non-cash derivative conversion

Financial Impact

Total open-market insider selling of ~$2.19M, representing ~0.037% of market cap — immaterial

Risk Factors

  • Insider selling could accelerate if the stock rallies toward recent highs, but current levels show no unusual pattern

Market Snapshot

Exchange
NYSE
Sector
Services-Prepackaged Software
Analyst Consensus
93% bullish (29 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-KVYO-1788310875679
14 reports for KVYO
Performance horizon
100% Hit rate @ T+20 6 of 6 directional calls Went positive at some point 6 of 6 best @ T+60▲ +19.15%Mar 12, 2026
Filters
Rows
Reports for KVYO — sortable, filterable
TypeNow
Oct 7, 2026
19d ago
144
NEUTRAL ★ 3/10
$17.57awaiting T+20—$20.71 (+17.87%)
Sep 11, 2026
6w ago
144
NEUTRAL ★ 2/10
$16.36 $17.32▲ +5.87%▲ +4.00%$20.71 (+26.59%)
Sep 1, 2026
7w ago
Insider Cluster
NEUTRAL ★ 2/10
$19.31 $15.73▼ −18.54%▼ −18.21%$20.71 (+7.25%)
Aug 18, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$18.20 $15.87▲ +12.80%▲ +10.85%$20.71 (−13.79%)
Aug 18, 2026
9w ago
Insider Cluster
BEARISH ★ 7/10
$18.20 $15.87▲ +12.80%▲ +10.85%$20.71 (−13.79%)
Aug 11, 2026
10w ago
144
BEARISH ★ 6/10
$17.25 $16.13▲ +6.49%▲ +4.59%$20.71 (−20.06%)
May 20, 2026
22w ago
Insider Cluster
NEUTRAL ★ 3/10
$14.91 $12.82▼ −14.02%▼ −14.35%$20.71 (+38.90%)
May 18, 2026
23w ago
Insider Cluster
NEUTRAL ★ 4/10
$14.70 $13.46▼ −8.44%▼ −9.42%$20.71 (+40.88%)
May 18, 2026
23w ago
144
NEUTRAL ★ 3/10
$14.61 $13.84▼ −5.27%▼ −6.85%$20.71 (+41.75%)
Apr 29, 2026
25w ago
DEFA14A
NEUTRAL ★ 2/10
$20.09 $15.84▼ −21.15%▼ −26.38%$20.71 (+3.09%)
Showing 10 of 14

US Market Status

Market Closed — Opens Wed (10h 7m)

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Report published Sep 1, 2026