SecBot SecBot
8-K ·Filed Jul 16, 2026

KO

COCA COLA CO
BEARISH
Impact 5/10
Horizonweeks Processed3mo ago SEC0001628280-26-048466
8-K context-dependent: Items 8.01
Actionable Insight ▼ Bearish

Monitor for updates on the duration of the fairlife production suspension and any subsequent financial disclosures regarding the ransomware attack's cost. The stock may face near-term pressure from operational uncertainty, but the long-term impact depends on recovery time and any materiality determination.

DirectionBearish
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
KO ▲ +10.09% at T+60d
SHORT call ✗ call lost -10.09% · α vs SPY -5.41% · entry $81.56 → $89.79
Entry = T+0 close
Jul 16, 2026
via day close
T+1d
+0.69%
call -0.69% · α -0.85%
$82.12
settled 3mo ago
T+5d
-0.48%
call +0.48% · α -0.21%
$81.17
settled 3mo ago
T+20d
+7.54%
call -7.54% · α -3.09%
$87.71
settled 3mo ago
T+60d
+10.09%
call -10.09% · α -5.41%
$89.79
settled 18d ago

Price Chart

Loading chart...

Executive Summary

Coca-Cola disclosed a ransomware attack on its fairlife dairy subsidiary that has temporarily suspended U.S. production operations. The investigation is ongoing, and the company has not yet determined if the incident will be material. While product quality and safety were not impacted, the production halt at a key subsidiary introduces operational and potential financial uncertainty for a company with a $354.9B market cap.

Key Facts

  • fairlife, a Coca-Cola-owned dairy company, suffered a ransomware attack on July 16, 2026.
  • Unauthorized access included production-related systems.
  • U.S. production operations at fairlife are temporarily suspended; Canadian operations are not impacted.
  • Product quality and safety were not affected.
  • The company has not yet determined if the incident will be materially impactful.
  • Investigation is ongoing with outside advisors and law enforcement notified.

Financial Impact

Unknown; the company has not yet determined if the incident will be material. The temporary suspension of U.S. production at fairlife could impact revenue from that subsidiary, but the magnitude is not disclosed.

revenueoperations

Risk Factors

  • Extended production shutdown at fairlife could lead to lost sales and market share in the dairy segment.
  • Potential for undiscovered data exfiltration leading to future liabilities or regulatory penalties.
  • Negative sentiment from a cybersecurity incident at a major subsidiary could weigh on the broader KO brand.

Market Snapshot

Price
$84.00
Volume
100
Exchange
NYSE
Sector
Beverages
Analyst Consensus
83% bullish (35 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-048466
Document: 0001628280-26-048466-index-headers.html0001628280-26-048466
Document: 0001628280-26-048466-index.html0001628280-26-048466
Document: 0001628280-26-048466.txt0001628280-26-048466
21 reports for KO
Performance horizon
100% Hit rate @ T+1 3 of 3 directional calls Went positive at some point 3 of 3 best @ T+60▲ +5.00%Jul 28, 2026
Filters
Rows
Reports for KO — sortable, filterable
TypeNow
Oct 27, 2026
today
8-K
BULLISH ★ 6/10
$93.10awaiting T+1—$92.07 (−1.11%)
Oct 16, 2026
10d ago
Institutional Cluster
BULLISH ★ 4/10
$93.43 $93.47▲ +0.04%▼ −0.29%$92.07 (−1.46%)
Aug 24, 2026
9w ago
Insider Cluster
NEUTRAL ★ 2/10
$91.99 $91.64▼ −0.38%▼ −0.70%$92.07 (+0.08%)
Aug 11, 2026
11w ago
Insider Cluster
NEUTRAL ★ 2/10
$86.48 $86.71▲ +0.27%▲ +0.02%$92.07 (+6.46%)
Aug 7, 2026
11w ago
Insider Cluster
NEUTRAL ★ 2/10
$87.05 $86.87▼ −0.21%▼ −0.18%$92.07 (+5.76%)
Aug 3, 2026
12w ago
Insider Cluster
NEUTRAL ★ 3/10
$86.86 $86.55▼ −0.36%▼ −2.13%$92.07 (+5.99%)
Jul 30, 2026
12w ago
Insider Cluster
NEUTRAL ★ 2/10
$88.49 $87.56▼ −1.06%▼ −1.72%$92.07 (+4.04%)
Jul 28, 2026
13w ago
8-K
BULLISH ★ 7/10
$88.27 $89.08▲ +0.92%▲ +2.46%$92.07 (+4.30%)
Jul 16, 2026
14w ago
8-K
BEARISH ★ 5/10
$81.56 $82.12▼ −0.69%▼ −0.85%$92.07 (−12.88%)
Jun 25, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$82.63 $82.65▲ +0.02%▼ −1.62%$92.07 (+11.42%)
Showing 10 of 21

US Market Status

Market Open — Closes in 3h 18m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published Jul 16, 2026