Monitor for upcoming earnings or corporate updates — such concentrated C-suite selling, especially by the CMO and CEO, may signal lack of confidence in near-term prospects. Check for offsetting buy signals in coming weeks.
Price Chart
Executive Summary
Heartflow CMO Rogers Campbell sold $1.66M in open-market transactions following the exercise of derivative securities, while CEO Farquhar John C.M. sold an additional $243K in shares. The cluster includes significant non-cash derivative exercises, but total open-market sales amount to $1.9M across two C-suite executives.
Key Financial Metrics
Key Facts
- CMO Rogers Campbell sold 64,533 shares for $1,658,033 in open-market transactions on March 19, 2026
- CEO Farquhar John C.M. sold 9,725 shares for $243,125 on March 18, 2026
- Total open-market selling by C-suite: $1.9M
- Rogers Campbell also exercised derivative securities (19,402 shares at $0 and $2.22), resulting in $43,072 in acquisition cost, but these are non-cash events
- All transactions occurred within a 2-day window, indicating concentrated insider activity
Financial Impact
$1.9M in net insider selling by C-suite executives over 2 days
Risk Factors
- Perception of insider pessimism given size and timing of sales
- Potential for negative market reaction due to coordinated C-suite selling
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (4 trades, 7d window) | cluster-HTFL-1774305238782 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 4d ago | 144 | $55.43 | awaiting T+5 | — | $57.01 (+2.84%) |
Oct 22, 2026 4d ago | 144 | $55.43 | awaiting T+5 | — | $57.01 (−2.84%) |
Oct 19, 2026 7d ago | Press Release | $55.59 | awaiting T+5 | — | $57.01 (+2.55%) |
Sep 21, 2026 5w ago | Insider Cluster | $50.17 $49.83 | ▲ +0.68% | ▼ −0.51% | $57.01 (−13.62%) |
Sep 18, 2026 5w ago | Insider Cluster | $50.33 $49.92 | ▲ +0.81% | ▼ −0.21% | $57.01 (−13.26%) |
Sep 15, 2026 5w ago | Insider Cluster | $48.30 $47.39 | ▼ −1.88% | ▼ −4.45% | $57.01 (+18.02%) |
Sep 14, 2026 6w ago | Insider Cluster | $48.33 $50.17 | ▼ −3.81% | ▼ −1.68% | $57.01 (−17.95%) |
Aug 28, 2026 8w ago | Press Release | $47.78 $48.91 | ▲ +2.37% | ▲ +2.26% | $57.01 (+19.31%) |
Aug 25, 2026 8w ago | Insider Cluster | $48.94 $50.00 | ▲ +2.17% | ▲ +2.29% | $57.01 (+16.48%) |
Aug 20, 2026 9w ago | Insider Cluster | $49.75 $47.78 | ▼ −3.96% | ▼ −4.43% | $57.01 (+14.58%) |
US Market Status
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