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144 ·Filed Oct 28, 2026

HIMS

Hims & Hers Health, Inc.
NEUTRAL
Impact 2/10
Horizondays Processed1d 16h ago SEC0001959173-26-007514
Form 144: notice of proposed sale of securities
Actionable Insight • Neutral

The filing is a routine insider intent-to-sell notice for shares acquired through vesting. The insider has a history of periodic sales, and the proposed amount is small. No material read-through for the stock.

DirectionNeutral
Confidencehigh
Horizondays
Latest settled: T+1d ⚠ clustered
HIMS ▲ +1.19% at T+1d
NEUTRAL call +1.19% · α vs SPY +1.58% · entry $29.32 → $29.67
Next anchor: T+5d in 5d
Entry = T+0 close
Oct 28, 2026
via day close
T+1d
+1.19%
call +1.19% · α +1.58%
$29.67
settled 19h ago
T+5d
Pending
in 5d
T+20d
Pending
in 26d
T+60d
Pending
in 3mo

Price Chart

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Executive Summary

Soleil Boughton, an officer of Hims & Hers Health, Inc., filed a Form 144 notice of intent to sell 3,462 shares of Class A common stock, valued at approximately $95,551. The shares were acquired via restricted stock vesting on August 15, 2026. The filing also lists four prior sales by the same insider between August and October 2026 totaling approximately $1.07M, indicating a pattern of periodic selling.

Key Facts

  • Insider Soleil Boughton (Officer) filed Form 144 to sell 3,462 shares of Class A common stock.
  • Estimated value of proposed sale: $95,551.20 based on a market price of ~$27.60 per share.
  • Shares were acquired via restricted stock vesting on August 15, 2026.
  • The filing also discloses four prior sales by the same insider from August to October 2026 totaling 38,266 shares for approximately $1.07M.
  • The proposed sale represents a small fraction of the company's $6.4B market cap (approximately 0.0015%).

Financial Impact

Proposed sale of $95,551 (3,462 shares) is immaterial relative to the $6.4B market cap; prior sales total ~$1.07M.

dilution

Risk Factors

  • Form 144 signals intent to sell, but the sale may not be executed.
  • Insider selling pattern (four prior sales in two months) could indicate ongoing diversification, but amounts are modest.

Market Snapshot

Exchange
NYSE
Sector
Services-Offices & Clinics of Doctors of Medicine
Analyst Consensus
41% bullish (22 analysts)

Investment Themes

Healthcare & Medical Devices

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-007514
Document: 0001959173-26-007514-index.html0001959173-26-007514
Document: 0001959173-26-007514.txt0001959173-26-007514
20 reports for HIMS
Performance horizon
60% Hit rate @ T+20 3 of 5 directional calls Went positive at some point 4 of 5 best @ T+20▲ +36.57%Jun 2, 2026
Filters
Rows
Reports for HIMS, sortable and filterable
TypeNow
Oct 28, 2026
1d ago
144
NEUTRAL ★ 2/10
$29.32awaiting T+20awaiting T+20$29.67 (+1.19%)
Oct 27, 2026
2d ago
Institutional Cluster
NEUTRAL ★ 2/10
$27.92awaiting T+20awaiting T+20$29.67 (+6.27%)
Oct 7, 2026
22d ago
8-K
NEUTRAL ★ 3/10
$28.06awaiting T+20awaiting T+20$29.67 (+5.74%)
Sep 23, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$29.28 $29.13▲ +0.51%▲ +0.09%$29.67 (−1.33%)
Sep 18, 2026
5w ago
Insider Cluster
BEARISH ★ 4/10
$29.35 $28.15▲ +4.09%▲ +3.18%$29.67 (−1.09%)
Sep 17, 2026
6w ago
Insider Cluster
BEARISH ★ 4/10
$27.99 $28.07▼ −0.29%▼ −0.08%$29.67 (−6.00%)
Aug 20, 2026
10w ago
Insider Cluster
NEUTRAL ★ 3/10
$33.78 $29.35▼ −13.11%▼ −14.13%$29.67 (−12.17%)
Aug 20, 2026
10w ago
Insider Cluster
NEUTRAL ★ 3/10
$33.78 $29.35▼ −13.11%▼ −14.13%$29.67 (−12.17%)
Aug 18, 2026
10w ago
Insider Cluster
NEUTRAL ★ 3/10
$31.09 $27.89▼ −10.29%▼ −9.45%$29.67 (−4.57%)
Aug 10, 2026
11w ago
8-K
MIXED ★ 7/10
$30.51 $27.90▼ −8.55%▼ −7.50%$29.67 (−2.75%)
Showing 10 of 20

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Report published Oct 28, 2026