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PRESS-RELEASE ·Filed Jul 14, 2026

HEPS

D-MARKET Elektronik Hizmetler ve Ticaret A.Ş
BEARISH
Impact 6/10
Horizonweeks Processed3mo ago WireGlobeNewswire
Press release · Activist
Actionable Insight ▼ Bearish

Monitor the August 14 shareholder vote and any subsequent pricing details. The lack of stated use of proceeds and disapplication of pre-emptive rights suggest potential for significant dilution. Consider the impact on EPS and ownership structure.

DirectionBearish
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
HEPS ▼ -10.47% at T+60d
SHORT call ✓ call won +10.47% · α vs SPY +13.01% · entry $2.96 → $2.65
Entry = T+0 close
Jul 14, 2026
via day close
T+1d
-3.04%
call +3.04% · α +2.50%
$2.87
settled 3mo ago
T+5d
-2.70%
call +2.70% · α +1.72%
$2.88
settled 3mo ago
T+20d
-4.05%
call +4.05% · α +6.40%
$2.84
settled 3mo ago
T+60d
-10.47%
call +10.47% · α +13.01%
$2.65
settled 20d ago

Price Chart

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Executive Summary

Hepsiburada's board is calling an extraordinary general meeting to authorize a TRY 9.3 billion capital increase (TRY 14.3 million nominal + TRY 9.3 billion premium), increasing shares outstanding by ~20% from 361.8M to 433.3M. The Bank of New York Mellon's pre-emptive rights are being disapplied, which could dilute ADS holders. This is a dilutive event with no stated use of proceeds, raising concerns about capital needs.

Key Financial Metrics

Deal Value
$9.3B

Key Facts

  • Extraordinary General Assembly called for August 14, 2026 to approve a share capital increase of TRY 9,321,419,250.00.
  • Nominal share capital to increase from TRY 72,368,116.80 to TRY 86,653,816.80, a ~20% increase in share count (361.8M to 433.3M shares).
  • The Bank of New York Mellon's pre-emptive rights are being disapplied, potentially diluting ADS holders.
  • No specific use of proceeds or strategic rationale is provided in the press release.

Financial Impact

~20% dilution of existing shares; total capital increase of TRY 9.3 billion (approx. $310M at current exchange rates, though exact USD equivalent not stated).

dilutionshare countcapital structure

Risk Factors

  • Dilution of existing shareholders by ~20% if the increase is fully subscribed.
  • Disapplication of pre-emptive rights may lead to adverse pricing or allocation.
  • Uncertainty about the use of proceeds could signal financial distress or opportunistic capital raising.

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
67% bullish (9 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3327315
10 reports for HEPS
Performance horizon
100% Hit rate @ T+20 3 of 3 directional calls Went positive at some point 3 of 3 best @ T+20▲ +6.37%Aug 20, 2026
Filters
Rows
Reports for HEPS — sortable, filterable
TypeNow
Oct 27, 2026
today
6-K
NEUTRAL ★ 2/10
$2.78awaiting T+20—$2.78 (−0.00%)
Sep 30, 2026
27d ago
Press Release
NEUTRAL ★ 2/10
$2.48awaiting T+20—$2.78 (+12.10%)
Sep 9, 2026
6w ago
6-K
MIXED ★ 6/10
$2.65 $2.65· 0.00%▼ −1.94%$2.78 (+4.91%)
Aug 20, 2026
9w ago
6-K
BEARISH ★ 6/10
$2.67 $2.50▲ +6.37%▲ +6.37%$2.78 (−4.12%)
Aug 6, 2026
11w ago
Press Release
BEARISH ★ 6/10
$2.77 $2.68▲ +3.43%▲ +3.03%$2.78 (−0.36%)
Jul 23, 2026
13w ago
6-K
NEUTRAL ★ 2/10
$2.84 $2.67▼ −5.99%▼ −9.29%$2.78 (−2.11%)
Jul 14, 2026
15w ago
Press Release
BEARISH ★ 6/10
$2.96 $2.84▲ +4.05%▲ +6.40%$2.78 (+6.08%)
Jun 30, 2026
17w ago
6-K
NEUTRAL ★ 2/10
$2.91 $2.84▼ −2.41%▼ −1.38%$2.78 (−4.47%)
Apr 30, 2026
25w ago
20-F
BEARISH ★ 7/10
$2.80 $2.78▲ +0.71%▲ +5.98%$2.78 (+0.71%)
Apr 16, 2026
27w ago
Press Release
NEUTRAL ★ 1/10
$2.80 $2.59▼ −7.50%▼ −12.87%$2.78 (−0.71%)
Showing 10 of 10

US Market Status

Market Closed — Opens Wed (< 1m)

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Report published Jul 14, 2026