Monitor Gray's next quarterly earnings for any commentary on sports rights economics or advertising revenue from this partnership. The deal is non-exclusive and limited to one season, so financial impact is likely modest.
Price Chart
Executive Summary
Gray Media announced a broadcast partnership with the Charlotte Hornets to air NBA games over-the-air across six markets in the Carolinas plus Roanoke, Virginia, for the 2026-27 season. The deal expands Gray's sports programming footprint but no financial terms were disclosed, limiting near-term revenue visibility.
Key Facts
- Partnership covers 2026-27 NBA season starting October 2026
- Games will air on Gray affiliates in Charleston, Columbia, Greenville-New Bern, Greenville-Spartanburg-Asheville-Anderson, Myrtle Beach, Wilmington, and Roanoke
- Palmetto Sports & Entertainment Network will carry approximately 75 games per market
- No financial terms or deal value disclosed
Financial Impact
Undisclosed — no revenue or fee amounts provided
Risk Factors
- No financial terms disclosed — revenue contribution uncertain
- One-season deal provides no long-term visibility
- Sports rights costs could offset any advertising upside
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3367716 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | Press Release | $4.55 | awaiting T+5 | — | $4.37 (−3.85%) |
Oct 20, 2026 6d ago | Press Release | $4.63 | awaiting T+5 | — | $4.37 (−5.62%) |
Oct 15, 2026 11d ago | Press Release | $4.46 $4.70 | ▲ +5.38% | ▲ +6.40% | $4.37 (−2.02%) |
Oct 9, 2026 17d ago | 8-K | $4.43 $4.48 | ▲ +1.13% | ▲ +2.62% | $4.37 (−1.35%) |
Oct 9, 2026 17d ago | 8-K | $4.54 $4.38 | ▼ −3.52% | ▼ −1.56% | $4.37 (−3.74%) |
Oct 2, 2026 24d ago | Press Release | $4.54 $4.54 | · 0.00% | ▼ −1.16% | $4.37 (−3.74%) |
Sep 28, 2026 28d ago | 8-K | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 28, 2026 28d ago | Press Release | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 28, 2026 28d ago | Press Release | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 23, 2026 4w ago | Press Release | $4.58 $4.50 | ▼ −1.75% | ▼ −1.07% | $4.37 (−4.59%) |
US Market Status
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