Monitor for future monetization of BravesVision and potential ad revenue uplift on Gray’s Southern stations during game broadcasts. This deal reinforces Raycom Sports’ role in regional sports production, which could lead to similar contracts with other teams.
Price Chart
Executive Summary
Gray Media announced a multi-year agreement with the Atlanta Braves to simulcast 25 regular season games on its broadcast stations across the Southeast, expanding its partnership with the team. The deal includes Gray's Raycom Sports producing all non-national games for the Braves' new in-house network, BravesVision, enhancing Gray's role in regional sports production and distribution.
Key Facts
- Gray Media will broadcast 25 Atlanta Braves games in 24 markets across six states via its local stations and regional sports networks.
- Raycom Sports, a Gray-owned production company, will produce all non-national Braves games for BravesVision, the team’s new direct-to-consumer platform.
- Games will air on Gray-owned stations including Atlanta News First (WANF 46.1) and Peachtree Sports Network (WPCH 17.2), as well as regional networks and select ABC, CBS, FOX, NBC, and CW affiliates.
- The partnership strengthens Gray’s position in sports production and expands free, over-the-air access to Braves games across a large regional footprint.
Financial Impact
Deal value not disclosed; likely involves production revenue for Raycom Sports and incremental ad revenue for Gray stations.
Risk Factors
- Limited financial upside if ad demand for local game broadcasts is weaker than expected.
- Execution risk in scaling live sports production across multiple regional networks.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3264071 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | Press Release | $4.55 | awaiting T+5 | — | $4.37 (−3.85%) |
Oct 20, 2026 6d ago | Press Release | $4.63 | awaiting T+5 | — | $4.37 (−5.62%) |
Oct 15, 2026 11d ago | Press Release | $4.46 $4.70 | ▲ +5.38% | ▲ +6.40% | $4.37 (−2.02%) |
Oct 9, 2026 17d ago | 8-K | $4.43 $4.48 | ▲ +1.13% | ▲ +2.62% | $4.37 (−1.35%) |
Oct 9, 2026 18d ago | 8-K | $4.54 $4.38 | ▼ −3.52% | ▼ −1.56% | $4.37 (−3.74%) |
Oct 2, 2026 24d ago | Press Release | $4.54 $4.54 | · 0.00% | ▼ −1.16% | $4.37 (−3.74%) |
Sep 28, 2026 29d ago | 8-K | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 28, 2026 29d ago | Press Release | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 28, 2026 29d ago | Press Release | $4.59 $4.63 | ▲ +0.87% | ▼ −0.33% | $4.37 (−4.79%) |
Sep 23, 2026 4w ago | Press Release | $4.58 $4.50 | ▼ −1.75% | ▼ −1.07% | $4.37 (−4.59%) |
US Market Status
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