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8-K ·Filed Aug 18, 2026

GPRO

GoPro, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed2mo ago SEC0001628280-26-057639
8-K context-dependent: Items 5.02
Actionable Insight • Neutral

This is a routine internal promotion with no read-through for GoPro's financial performance or strategy. Monitor upcoming quarterly filings for any operational or financial updates.

DirectionNeutral
Confidencehigh
Horizonimmediate
Latest settled — T+20d
GPRO ▲ +111.06% at T+20d
NEUTRAL call +111.06% · α vs SPY +113.01% · entry $0.6349 → $1.34
Next anchor: T+60d in 15d
Latest observation: T+46 +173.16% FF3 residual α
Entry = T+0 close
Aug 18, 2026
via day close
T+1d
-3.13%
call -3.13% · α -2.29%
$0.6150
settled 2mo ago
T+5d
-5.99%
call -5.99% · α -5.60%
$0.5969
settled 2mo ago
T+20d
+111.06%
call +111.06% · α +113.01%
$1.34
settled 6w ago
T+60d
Pending
in 15d

Price Chart

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Executive Summary

GoPro promoted CFO Brian Tratt from VP to SVP, effective August 14, 2026, with a salary increase from $385,000 to $420,000 and a bonus target increase from 60% to 75%. This is a routine internal promotion with no material financial impact or strategic change for the company.

Key Facts

  • Brian Tratt promoted to Senior Vice President, Chief Financial Officer effective August 14, 2026
  • Annual base salary increased from $385,000 to $420,000
  • Annual discretionary bonus target increased from 60% to 75%
  • No departure or unexpected resignation was reported

Financial Impact

Compensation increase of $35,000 in base salary and 15% increase in bonus target for the CFO

executive compensation

Risk Factors

  • No material risks identified from this filing

Market Snapshot

Exchange
Nasdaq
Sector
Photographic Equipment & Supplies
Analyst Consensus
0% bullish (6 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-057639
Document: 0001628280-26-057639-index-headers.html0001628280-26-057639
Document: 0001628280-26-057639-index.html0001628280-26-057639
Document: 0001628280-26-057639.txt0001628280-26-057639
23 reports for GPRO
Performance horizon
68% Hit rate @ T+5 13 of 19 directional calls Went positive at some point 19 of 19 best @ T+60▲ +47.09%May 22, 2026
Filters
Rows
Reports for GPRO — sortable, filterable
TypeNow
Oct 20, 2026
6d ago
DEFA14A
NEUTRAL ★ 4/10
$1.07awaiting T+5—$1.03 (−3.13%)
Oct 19, 2026
8d ago
DEFA14A
MIXED ★ 6/10
$1.04 $1.03▼ −0.96%▼ −0.82%$1.03 (−0.80%)
Oct 19, 2026
8d ago
Press Release
BEARISH ★ 7/10
$1.04 $1.03▲ +0.96%▲ +0.82%$1.03 (+0.80%)
Oct 19, 2026
8d ago
PREM14A
BULLISH ★ 7/10
$1.04 $1.03▼ −0.96%▼ −0.82%$1.03 (−0.80%)
Oct 19, 2026
8d ago
10-Q/A
BEARISH ★ 7/10
$1.04 $1.03▲ +0.96%▲ +0.82%$1.03 (+0.80%)
Oct 19, 2026
8d ago
10-Q/A
BEARISH ★ 8/10
$1.04 $1.03▲ +0.96%▲ +0.82%$1.03 (+0.80%)
Oct 19, 2026
8d ago
10-K/A
BEARISH ★ 7/10
$1.04 $1.03▲ +0.96%▲ +0.82%$1.03 (+0.80%)
Oct 16, 2026
10d ago
8-K
BEARISH ★ 8/10
$1.04 $1.03▲ +0.96%▲ +0.82%$1.03 (+0.80%)
Sep 22, 2026
4w ago
Institutional Cluster
BULLISH ★ 4/10
$1.27 $1.33▲ +4.33%▲ +5.52%$1.03 (−18.76%)
Sep 2, 2026
7w ago
8-K
BULLISH ★ 7/10
$1.39 $1.38▼ −0.72%▲ +0.43%$1.03 (−25.78%)
Showing 10 of 23

US Market Status

Market Open — Closes in 1h 58m

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Report published Aug 18, 2026