This is a non-emergency 10b5-1 plan with a 90-day+ cooling period and minimum price restrictions — does not signal management distress. The small float impact (~0.36% over 12 months) is unlikely to create material selling pressure day-to-day. Monitor any unexpected acceleration of sales or filings that could indicate a change in plan terms.
Price Chart
Executive Summary
CEO Dani Reiss established an Automatic Securities Disposition Plan (ASDP) to sell up to 350,000 subordinate voting shares (~0.36% of total outstanding) over a 12-month period beginning after the Q1 FY2027 filing. This is a pre-planned, Rule 10b5-1-style disposition for equity compensation shares, not an opportunistic insider sale.
Key Facts
- CEO Dani Reiss established an ASDP for up to 350,000 subordinate voting shares (~0.36% of total voting + subordinate shares outstanding)
- Sales under the ASDP begin no earlier than ~90 days from May 27, 2026 or two trading days after Q1 FY2027 filing (quarter ending June 28, 2026)
- The ASDP covers a 12-month period for an orderly disposition, including shares from equity compensation exercise/settlement
- Multiple voting shares owned by Reiss are not included in the plan
- Ontario Securities Commission granted a prospectus exemption on May 13, 2026 for the plan
- Pre-arranged minimum trade prices and an independent agent administer the plan; Reiss cannot amend, suspend, or terminate it easily
Financial Impact
Up to ~0.36% of total shares outstanding may be sold over 12 months; proceeds depend on market price
Risk Factors
- If GOOS stock underperforms, the pre-set minimum prices may prevent any sales, making the filing a non-event
- Market may interpret any CEO selling plan negatively amid a $988M market cap and 53% analyst bullishness, despite the plan being pre-arranged
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 6-K Filing (Primary) | 0001193125-26-243130 |
| Document: d89671dex991.htm | 0001193125-26-243130 |
| Document: 0001193125-26-243130-index-headers.html | 0001193125-26-243130 |
| Document: 0001193125-26-243130-index.html | 0001193125-26-243130 |
| Document: 0001193125-26-243130.txt | 0001193125-26-243130 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | SC 13G | — | awaiting T+60 | — | — |
Sep 24, 2026 4w ago | SC 13G/A | $7.61 | awaiting T+60 | — | $8.09 (+6.31%) |
Aug 10, 2026 11w ago | 6-K | $8.69 | awaiting T+60 | — | $8.09 (−6.90%) |
Jul 30, 2026 12w ago | 6-K | $9.26 $8.06 | ▼ −12.96% | ▼ −15.42% | $8.09 (−12.63%) |
Jul 6, 2026 16w ago | 6-K | $9.72 $7.71 | ▼ −20.68% | ▼ −22.40% | $8.09 (−16.77%) |
May 28, 2026 21w ago | 6-K | $9.98 $8.74 | ▼ −12.42% | ▼ −14.16% | $8.09 (−18.94%) |
May 14, 2026 23w ago | 6-K | $9.89 $8.69 | ▲ +12.13% | ▲ +15.72% | $8.09 (+18.20%) |
US Market Status
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