The dollar amount is trivial relative to market cap and the CEO's multi-tranche same-day selling pattern strongly suggests a pre-arranged 10b5-1 plan rather than a discretionary bearish view. Per academic literature, cluster sales are not reliably informative — especially when driven by a single executive's plan. Monitor the next 10-Q for any guidance revision, but this cluster alone does not warrant action.
Price Chart
Executive Summary
A cluster of insider selling at JFrog (FROG) saw 5 executives and directors sell a total of $3.81M in open-market transactions over a 7-day window. The CEO alone sold ~$3.9M across multiple trades on a single day, while the CRO and CTO also sold significant positions. At a $10.8B market cap, the total represents ~0.035% of market cap — well below the 0.1% threshold for materiality — and the cluster is dominated by the CEO's sales, which are likely part of a pre-arranged 10b5-1 plan given the multiple tranches at varying prices on the same day.
Key Financial Metrics
Key Facts
- 5 insiders sold a total of $3.81M in open-market transactions over 7 days
- CEO Shlomi Ben Haim sold ~$3.9M across 7 trades on 2026-09-08 at prices from $82.17 to $88.23
- CRO Tali Notman sold $1.73M on 2026-09-02 and an additional $74K on 2026-09-08
- Total selling represents ~0.035% of FROG's $10.8B market cap
- CFO Eduard Grabscheid sold only 21 shares for $2K — a de minimis amount
- All transactions were open-market sales (code S)
Financial Impact
$3.81M in insider sales, representing ~0.035% of market cap
Risk Factors
- CEO selling ~$3.9M in a single day could spook retail investors despite being likely 10b5-1
- Multiple C-suite executives (CEO, CRO, CTO) selling in the same window may create negative optics
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-FROG-1789107357057 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 20, 2026 6d ago | 144 | $96.30 $93.89 | ▼ −2.50% | ▼ −1.32% | $101.38 (+5.28%) |
Sep 16, 2026 5w ago | Insider Cluster | $93.98 $92.81 | ▼ −1.24% | ▼ −1.13% | $101.38 (+7.87%) |
Sep 10, 2026 6w ago | Insider Cluster | $87.18 $93.00 | ▲ +6.68% | ▲ +7.12% | $101.38 (+16.29%) |
Sep 10, 2026 6w ago | Insider Cluster | $87.18 $93.00 | ▲ +6.68% | ▲ +7.12% | $101.38 (+16.29%) |
Sep 9, 2026 6w ago | Insider Cluster | $88.65 $87.18 | ▼ −1.66% | ▼ −2.51% | $101.38 (+14.36%) |
Sep 4, 2026 7w ago | Insider Cluster | $86.73 $87.32 | ▼ −0.68% | ▼ −1.15% | $101.38 (−16.89%) |
Sep 1, 2026 7w ago | Insider Cluster | $91.73 $90.61 | ▼ −1.22% | ▼ −2.27% | $101.38 (+10.52%) |
Sep 1, 2026 7w ago | Insider Cluster | $91.73 $90.61 | ▼ −1.22% | ▼ −2.27% | $101.38 (+10.52%) |
Aug 17, 2026 10w ago | Insider Cluster | $91.60 $91.21 | ▼ −0.43% | ▼ −0.64% | $101.38 (+10.68%) |
Jul 27, 2026 13w ago | Insider Cluster | $76.43 $73.28 | ▼ −4.13% | ▼ −2.59% | $101.38 (+32.64%) |
US Market Status
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