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Institutional Cluster

FLWS

1 800 FLOWERS COM INC
MIXED
Impact 4/10
Horizonweeks Processed3mo ago
Institutional cluster: 4 buyers, 4 sellers (mixed)
Actionable Insight ◆ Mixed

The institutional cluster shows mixed conviction with net selling pressure from passive managers (Morgan Stanley, UBS) outweighing modest buying from active managers (Deutsche Bank, Nomura). The low insider confluence score (9/100) with no open-market insider buying weakens the buy-side signal. Monitor for any catalyst that could reverse the selling trend.

DirectionMixed
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
FLWS ▼ -30.29% at T+60d
NEUTRAL call -30.29% · α vs SPY -32.01% · entry $3.73 → $2.60
Entry = T+0 close
Jul 5, 2026
via day close
T+1d
+1.07%
call +1.07% · α +1.55%
$3.77
settled 4mo ago
T+5d
+1.34%
call +1.34% · α +0.85%
$3.78
settled 4mo ago
T+20d
+4.56%
call +4.56% · α +5.12%
$3.90
settled 3mo ago
T+60d
-30.29%
call -30.29% · α -32.01%
$2.60
settled 29d ago

Executive Summary

Institutional activity in FLWS during 2026-Q1 was mixed, with 4 buyers adding $29K in net new holdings while 4 sellers reduced positions by $954K. The selling is concentrated in larger passive managers (Morgan Stanley, UBS) trimming significant positions, while buying is led by Nomura Holdings adding shares and Deutsche Bank doubling its stake.

Key Financial Metrics

Direction
distributing
Buy Value
$3.4M
Sell Value
$1.8M
Net Flow
-$924.7K

Institutional Positions

Net institutional flow: -$924.7K

▲ Buyers (4)

InstitutionActionChangePosition ValueValue Δ
Nomura HoldingsADD+25.2%$3.0M-$98.1K
BofAADD+63.2%$355.0K$74.0K
Deutsche BankDOUBLED+151.5%$93.0K$45.0K
CwmDOUBLED+766.1%$8.0K$8.0K

▼ Sellers (4)

InstitutionActionChangePrev ValueValue Δ
Morgan StanleyTRIM-41.3%$1.1M-$604.1K
UBSTRIM-31.5%$719.0K-$338.1K
FidelityTRIM-67.8%$15.0K-$11.5K
National Bank Of CanadaTRIM-46.7%$59.00-$35.00

Key Facts

  • 4 institutional buyers added $29K in net new holdings, while 4 sellers reduced by $954K
  • Nomura Holdings is the largest buyer with a $3.0M position (25.2% share increase)
  • Morgan Stanley trimmed 41.3% of its position, reducing value from $1.1M to $502K
  • UBS trimmed 31.5% of its position, reducing value from $719K to $381K
  • The cluster is dominated by passive managers (BofA, Fidelity, Morgan Stanley, UBS) on both sides, weakening the signal
  • Insider confluence score is low (9/100) with no open-market insider buying, indicating divergence between institutional and insider activity

Financial Impact

4 buyers added $29K in net new holdings while 4 sellers reduced positions by $954K, for net selling pressure of ~$925K

institutional ownershipfloat

Risk Factors

  • Passive manager selling (Morgan Stanley, UBS) may reflect index rebalancing rather than fundamental concerns
  • Low insider confluence score suggests no corroboration from company insiders

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Retail Stores, NEC
Analyst Consensus
86% bullish (7 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 institutional 13F filing from SEC EDGAR.

DocumentAccession Number
INST-CLUSTER Data (Synthetic)inst-cluster-FLWS-2026-Q1
9 reports for FLWS
Performance horizon
67% Hit rate @ T+5 2 of 3 directional calls Went positive at some point 2 of 3 best @ T+5▲ +14.33%Sep 10, 2026
Filters
Rows
Reports for FLWS — sortable, filterable
TypeNow
Oct 23, 2026
3d ago
DEFA14A
NEUTRAL ★ 2/10
$2.87awaiting T+5——
Oct 23, 2026
3d ago
DEF 14A
NEUTRAL ★ 4/10
$2.87awaiting T+5——
Oct 23, 2026
3d ago
8-K
MIXED ★ 5/10
$2.86awaiting T+5——
Sep 29, 2026
27d ago
8-K
BULLISH ★ 6/10
$2.60 $2.59▼ −0.38%▼ −2.33%—
Sep 10, 2026
6w ago
8-K
BEARISH ★ 7/10
$3.04 $2.60▲ +14.33%▲ +13.83%—
Aug 19, 2026
9w ago
Institutional Cluster
MIXED ★ 4/10
$4.01 $3.74▼ −6.73%▼ −7.85%—
Jul 5, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$3.73 $3.78▲ +1.34%▲ +0.85%—
Jun 11, 2026
19w ago
Institutional Cluster
BEARISH ★ 4/10
$4.23 $3.87▲ +8.51%▲ +8.94%—
Apr 20, 2026
27w ago
8-K
NEUTRAL ★ 3/10
$4.46 $3.79▼ −15.02%▼ −15.94%—
Showing 9 of 9

US Market Status

Market Closed — Opens Wed (11h 55m)

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Report published Jul 5, 2026