The sale is pre-planned under a 10b5-1 arrangement and is small relative to the officer's position. No immediate read-through for the stock; monitor for any subsequent Form 4 filings to confirm execution.
Price Chart
Executive Summary
Jon Ayotte, an officer of EverQuote, filed a Form 144 notice of intent to sell up to 441 shares of common stock (acquired via RSU vesting) and 77 shares from performance stock units, with an estimated aggregate market value of approximately $31.7 million based on a $3,168,210.50 reference price. The sale is planned for execution on or after October 6, 2026, and appears to be part of a 10b5-1 plan, with a prior sale of 1,436 shares on August 25, 2026, also disclosed. This is a routine insider sale under a pre-arranged plan, not a discretionary signal of concern.
Key Facts
- Reporting person: Jon Ayotte, an officer of EverQuote, Inc.
- Proposed sale of 441 shares from restricted stock units (RSUs) and 77 shares from performance stock units (PSUs).
- Estimated aggregate market value of the proposed sale: $31,682,105 (based on 518 shares at ~$61,160 per share).
- Sale intended to be executed on or about October 6, 2026, on NASDAQ.
- The filing references a 10b5-1 trading plan, with a prior sale of 1,436 shares on August 25, 2026, also disclosed.
- Broker: Morgan Stanley Smith Barney LLC Executive Financial Services.
Financial Impact
Proposed sale of 518 shares with an estimated market value of approximately $31.7 million, representing a small fraction of the officer's likely total holdings.
Risk Factors
- Insider selling, even under a 10b5-1 plan, can be perceived negatively by the market if the sale is large relative to the insider's total holdings.
- The filing does not disclose the exact number of shares the insider holds post-sale, limiting assessment of proportionality.
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-010076 |
| Document: 0001950047-26-010076-index.html | 0001950047-26-010076 |
| Document: 0001950047-26-010076.txt | 0001950047-26-010076 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 27, 2026 today | SC 13G/A | $22.19 | awaiting T+5 | — | $21.47 (−3.24%) |
Oct 21, 2026 6d ago | 8-K | $23.59 | awaiting T+5 | — | $21.47 (−8.99%) |
Oct 21, 2026 6d ago | Press Release | $23.59 | awaiting T+5 | — | $21.47 (−8.99%) |
Oct 13, 2026 14d ago | Press Release | $20.61 | awaiting T+5 | — | $21.47 (+4.17%) |
Oct 9, 2026 18d ago | 144 | $20.11 $22.20 | ▲ +10.39% | ▲ +11.89% | $21.47 (+6.76%) |
Oct 9, 2026 18d ago | 144 | $20.11 $22.20 | ▲ +10.39% | ▲ +11.89% | $21.47 (+6.76%) |
Oct 8, 2026 19d ago | 144 | $19.80 $21.79 | ▲ +10.05% | ▲ +12.02% | $21.47 (+8.43%) |
Oct 7, 2026 20d ago | SC 13G | $19.39 $20.61 | ▲ +6.29% | ▲ +7.27% | $21.47 (+10.73%) |
Oct 6, 2026 21d ago | 144 | $19.39 $20.61 | ▲ +6.29% | ▲ +7.27% | $21.47 (+10.73%) |
Oct 6, 2026 21d ago | 144 | $19.39 $20.61 | ▲ +6.29% | ▲ +7.27% | $21.47 (+10.73%) |
US Market Status
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