The insider selling is small relative to market cap and appears driven by option exercises and routine portfolio diversification rather than a negative view. Monitor the next 10-Q for any fundamental deterioration, but no immediate trading action is warranted based on this cluster alone.
Price Chart
Executive Summary
A cluster of insider selling at Viant Technology (DSP) over the past week, totaling ~$255K in open-market sales, involves the CEO, CFO, COO, and a 10% owner. While the dollar amount is modest relative to the $701M market cap (~0.04%), the participation of all three C-suite executives and the controlling shareholder in a coordinated window raises a caution flag.
Key Financial Metrics
Key Facts
- CEO Timothy Vanderhook sold 12,500 shares via open-market sales and option exercises over July 21-23, totaling ~$138K.
- CFO Larry Madden sold 2,814 shares on July 23 for ~$30K.
- COO Christopher Vanderhook sold 12,500 shares via open-market sales and option exercises over July 21-23, totaling ~$128K.
- Capital V LLC (10% owner) sold 37,500 shares via open-market sales and option exercises over July 21-23, totaling ~$413K.
- Total open-market sales in the cluster: ~$255K, representing ~0.04% of market cap.
- The CEO and COO exercised options on July 21 and immediately disposed of the shares, a common pattern for tax withholding and cashless exercises.
Financial Impact
Total insider open-market sales of ~$255K, or ~0.04% of the $701M market cap — immaterial in absolute and relative terms.
Risk Factors
- Insider selling could accelerate if the stock rallies, creating overhead supply.
- The cluster involves all three C-suite executives, which could be misinterpreted by the market as a bearish signal despite the small size.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-DSP-1785194647610 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 23, 2026 3d ago | SC 13G/A | $13.81 | awaiting T+60 | — | $13.82 (+0.07%) |
Sep 17, 2026 5w ago | 8-K | $11.88 | awaiting T+60 | — | $13.82 (+16.33%) |
Sep 16, 2026 5w ago | 144 | $10.02 | awaiting T+60 | — | $13.82 (+37.92%) |
Sep 16, 2026 5w ago | 424B5 | $10.02 | awaiting T+60 | — | $13.82 (−37.92%) |
Aug 12, 2026 10w ago | 3 | $12.98 | awaiting T+60 | — | $13.82 (+6.47%) |
Aug 10, 2026 11w ago | 8-K | $13.19 | awaiting T+60 | — | $13.82 (+4.78%) |
Aug 10, 2026 11w ago | 8-K | $13.19 | awaiting T+60 | — | $13.82 (+4.78%) |
Jul 27, 2026 13w ago | Insider Cluster | $11.36 $13.54 | ▲ +19.19% | ▲ +14.84% | $13.82 (+21.65%) |
Jul 23, 2026 13w ago | Insider Cluster | $10.70 $12.80 | ▼ −19.63% | ▼ −15.90% | $13.82 (−29.16%) |
Jul 6, 2026 16w ago | 144 | $12.68 $12.31 | ▼ −2.92% | ▼ −4.91% | $13.82 (+8.99%) |
US Market Status
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