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Insider Cluster (3 insiders) ·Filed Jul 23, 2026

DSP

Viant Technology Inc.
BEARISH
Impact 4/10
Horizonweeks Processed3mo ago
Insider cluster: 3 insiders, $0.2M total
Actionable Insight ▼ Bearish

Monitor for an upcoming earnings release or material corporate event that may have prompted insiders to sell ahead of potential volatility. The cluster's timing after option exercises suggests a routine post-vesting liquidity event, but the lack of any insider buying in the cluster is a mild negative signal. Watch for any subsequent 8-K filings or guidance changes.

DirectionBearish
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
DSP ▲ +19.63% at T+60d
SHORT call ✗ call lost -19.63% · α vs SPY -15.90% · entry $10.70 → $12.80
Entry = T+0 close
Jul 23, 2026
via day close
T+1d
+5.56%
call -5.56% · α -5.54%
$11.30
settled 3mo ago
T+5d
+6.73%
call -6.73% · α -6.36%
$11.42
settled 3mo ago
T+20d
+16.36%
call -16.36% · α -12.73%
$12.45
settled 2mo ago
T+60d
+19.63%
call -19.63% · α -15.90%
$12.80
settled 11d ago

Price Chart

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Executive Summary

Three Viant Technology insiders, including CEO Timothy Vanderhook and COO Christopher Vanderhook, sold a total of $187K in open-market shares over a 7-day window ending July 21, 2026. The sales are modest relative to the $723M market cap (0.026%), but the involvement of both C-suite executives and a 10% owner in a coordinated cluster warrants attention, especially given the stock's recent strong performance. The cluster is predominantly selling, with no offsetting open-market purchases, suggesting insiders are taking profits or managing liquidity after option exercises.

Key Financial Metrics

Direction
selling
Total Value
$687.0K
Insiders
3

Key Facts

  • CEO Timothy Vanderhook sold 12,500 shares (open-market) across July 21-23 for ~$137,644 total.
  • COO Christopher Vanderhook sold 12,500 shares (open-market) across July 21-23 for ~$137,644 total.
  • Capital V LLC (10% owner) sold 37,500 shares (open-market) across July 21-23 for ~$412,933 total.
  • Total open-market sales by the cluster: ~$687,000 over 3 days.
  • All three insiders also exercised options on July 21 (non-cash, $0 value), with shares disposed to the issuer for tax withholding.
  • Sales represent ~0.095% of DSP's $723M market cap — below the 0.1% threshold for materiality but notable as a coordinated C-suite cluster.

Financial Impact

Insiders sold ~$687K in open-market shares, or 0.095% of market cap. No material financial impact from the trades themselves.

insider ownershipfloat

Risk Factors

  • Insider selling may signal management's view that the stock is fairly valued or overvalued at current levels (~$10.47-$11.70).
  • The cluster's sales are small relative to market cap, limiting the bearish signal's strength.
  • No insider buying to offset the selling — one-sided bearish cluster.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Computer Programming, Data Processing, Etc.
Analyst Consensus
93% bullish (15 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-DSP-1784858468174
20 reports for DSP
Performance horizon
67% Hit rate @ T+60 2 of 3 directional calls Went positive at some point 4 of 6 best @ T+20▲ +18.75%Mar 13, 2026
Filters
Rows
Reports for DSP — sortable, filterable
TypeNow
Oct 23, 2026
3d ago
SC 13G/A
NEUTRAL ★ 2/10
$13.81awaiting T+60—$13.82 (+0.07%)
Sep 17, 2026
5w ago
8-K
BULLISH ★ 5/10
$11.88awaiting T+60—$13.82 (+16.33%)
Sep 16, 2026
5w ago
144
NEUTRAL ★ 3/10
$10.02awaiting T+60—$13.82 (+37.92%)
Sep 16, 2026
5w ago
424B5
BEARISH ★ 6/10
$10.02awaiting T+60—$13.82 (−37.92%)
Aug 12, 2026
10w ago
3
NEUTRAL ★ 2/10
$12.98awaiting T+60—$13.82 (+6.47%)
Aug 10, 2026
11w ago
8-K
NEUTRAL ★ 2/10
$13.19awaiting T+60—$13.82 (+4.78%)
Aug 10, 2026
11w ago
8-K
BULLISH ★ 7/10
$13.19awaiting T+60—$13.82 (+4.78%)
Jul 27, 2026
13w ago
Insider Cluster
NEUTRAL ★ 3/10
$11.36 $13.54▲ +19.19%▲ +14.84%$13.82 (+21.65%)
Jul 23, 2026
13w ago
Insider Cluster
BEARISH ★ 4/10
$10.70 $12.80▼ −19.63%▼ −15.90%$13.82 (−29.16%)
Jul 6, 2026
16w ago
144
NEUTRAL ★ 2/10
$12.68 $12.31▼ −2.92%▼ −4.91%$13.82 (+8.99%)
Showing 10 of 20

US Market Status

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Report published Jul 23, 2026