This filing is a routine notice of intent to sell by an officer who has been consistently monetizing vested RSUs. No material directional signal — the sale is small relative to market cap and follows an established pattern. Monitor for actual execution but no immediate trading catalyst.
Price Chart
Executive Summary
Larry Madden, an officer of Viant Technology Inc., filed a Form 144 notice of intent to sell 26,370 shares of Class A common stock, valued at approximately $318,813. The shares stem from restricted stock unit vestings under incentive award plans. Madden has been a consistent seller in recent months, with over a dozen prior sales since March 2026, making this filing part of a routine pattern rather than a new signal.
Key Facts
- Insider Larry Madden (Officer) filed Form 144 to sell 26,370 shares of Class A common stock.
- Estimated market value of proposed sale: $318,813 based on filing date 06/12/2026.
- Shares to be sold were acquired via RSU vestings on 03/15/2024, 03/15/2025, 03/18/2025, and 03/15/2026.
- Madden has executed 12 prior sales from March to June 2026, totaling approximately 132,000 shares and ~$1.5M in proceeds.
- Proposed sale represents ~0.04% of DSP's $731M market cap — immaterial in absolute terms.
Financial Impact
Proposed sale of $318,813 in shares, routine relative to market cap and insider's prior selling pattern.
Risk Factors
- Continued insider selling could weigh on sentiment if it accelerates beyond the current pace.
- No indication of distress — selling is tied to RSU vesting schedules.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001828791-26-000049 |
| Document: 0001828791-26-000049-index.html | 0001828791-26-000049 |
| Document: 0001828791-26-000049.txt | 0001828791-26-000049 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 23, 2026 4d ago | SC 13G/A | $13.81 | awaiting T+60 | — | $14.13 (+2.32%) |
Sep 17, 2026 5w ago | 8-K | $11.88 | awaiting T+60 | — | $14.13 (+18.94%) |
Sep 16, 2026 5w ago | 144 | $10.02 | awaiting T+60 | — | $14.13 (+41.02%) |
Sep 16, 2026 5w ago | 424B5 | $10.02 | awaiting T+60 | — | $14.13 (−41.02%) |
Aug 12, 2026 10w ago | 3 | $12.98 | awaiting T+60 | — | $14.13 (+8.86%) |
Aug 10, 2026 11w ago | 8-K | $13.19 | awaiting T+60 | — | $14.13 (+7.13%) |
Aug 10, 2026 11w ago | 8-K | $13.19 | awaiting T+60 | — | $14.13 (+7.13%) |
Jul 27, 2026 13w ago | Insider Cluster | $11.36 $13.54 | ▲ +19.19% | ▲ +14.84% | $14.13 (+24.38%) |
Jul 23, 2026 13w ago | Insider Cluster | $10.70 $12.80 | ▼ −19.63% | ▼ −15.90% | $14.13 (−32.06%) |
Jul 6, 2026 16w ago | 144 | $12.68 $12.31 | ▼ −2.92% | ▼ −4.91% | $14.13 (+11.44%) |
US Market Status
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