SecBot SecBot
Institutional Cluster ·Filed Oct 16, 2026

DEO

DIAGEO PLC
BEARISH
Impact 4/10
Horizonweeks Processed9d 15h ago
Institutional cluster: 1 buyers, 3 sellers (bearish)
Actionable Insight ▼ Bearish

The cluster is small in dollar terms but unanimous in direction among active managers. Monitor upcoming earnings for any signs of volume/pricing pressure in Diageo's key spirits markets, which may have driven the trimming.

DirectionBearish
Confidencemedium
Horizonweeks
Latest settled — T+1d
DEO ▼ -0.09% at T+1d
SHORT call ✓ call won +0.09% · α vs SPY +0.42% · entry $93.49 → $93.41
Next anchor: T+5d due 3d ago
Latest observation: T+4 +0.93% FF3 residual α
Entry = T+0 close
Oct 16, 2026
via day close
T+1d
-0.09%
call +0.09% · α +0.42%
$93.41
settled 7d ago
T+5d
Pending
due 3d ago
T+20d
Pending
in 18d
T+60d
Pending
in 3mo

Executive Summary

Three asset managers trimmed their DEO positions by a combined ~$984K in Q3 2026, while one small advisor doubled a negligible stake. The net selling pressure from Davenport & Co, Farther Finance, and TD Waterhouse Canada suggests a cautious view on Diageo's near-term outlook, though the absolute dollar amounts are modest relative to the company's market cap.

Key Financial Metrics

Direction
distributing
Buy Value
$28.0K
Sell Value
$4.3M
Net Flow
-$959.0K

Institutional Positions

Net institutional flow: -$959.0K

▲ Buyers (1)

InstitutionActionChangePosition ValueValue Δ
Mather GroupDOUBLED+794.4%$28.0K$25.0K

▼ Sellers (3)

InstitutionActionChangePrev ValueValue Δ
Davenport & CoTRIM-29.4%$2.0M-$494.0K
Farther Finance AdvisorsTRIM-25.4%$1.3M-$277.0K
Td Waterhouse CanadaTRIM-27.2%$969.0K-$212.0K

Key Facts

  • Three institutional sellers reduced DEO holdings by a net $984K in Q3 2026
  • Davenport & Co trimmed 29.4% of its position ($494K reduction)
  • Farther Finance Advisors cut 25.4% ($277K reduction)
  • TD Waterhouse Canada reduced 27.2% ($212K reduction)
  • Only one buyer (Mather Group) doubled a tiny $28K position
  • All three sellers are asset managers, not passive index funds

Financial Impact

Three asset managers sold a net $984K of DEO shares in Q3 2026, while one small buyer added $25K. The selling represents a clear directional tilt but is immaterial relative to Diageo's ~$60B market cap.

institutional ownershipnet institutional flow

Risk Factors

  • 13F data is 45+ days stale; positions may have been reversed since quarter-end
  • Total selling value (~$984K) is negligible relative to DEO's market cap — may reflect routine portfolio rebalancing, not a thesis change
  • Only three sellers; cluster size is small and may not indicate a broader trend

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 institutional 13F filing from SEC EDGAR.

DocumentAccession Number
INST-CLUSTER Data (Synthetic)inst-cluster-DEO-2026-Q3
11 reports for DEO
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for DEO — sortable, filterable
TypeNow
Oct 16, 2026
9d ago
Institutional Cluster
BEARISH ★ 4/10
$93.49 $93.41▲ +0.09%▲ +0.42%—
Oct 13, 2026
13d ago
6-K
NEUTRAL ★ 2/10
$90.43 $92.00▲ +1.74%▲ +2.82%—
Oct 1, 2026
25d ago
6-K
NEUTRAL ★ 2/10
$84.42 $84.75▲ +0.39%▼ −0.35%—
Sep 30, 2026
26d ago
6-K
NEUTRAL ★ 2/10
$84.51 $83.34▼ −1.38%▼ −1.56%—
Sep 23, 2026
4w ago
6-K
NEUTRAL ★ 3/10
$86.11 $86.83▲ +0.84%▲ +0.92%—
Sep 1, 2026
7w ago
6-K
NEUTRAL ★ 2/10
$90.06 $91.14▲ +1.20%▲ +0.76%—
Aug 19, 2026
9w ago
Institutional Cluster
MIXED ★ 5/10
$93.85 $94.62▲ +0.82%▲ +0.41%—
Aug 18, 2026
9w ago
20-F / 6-K
BEARISH ★ 7/10
$90.98 $92.90▼ −2.11%▼ −1.90%—
Jul 29, 2026
12w ago
6-K
NEUTRAL ★ 2/10
$89.16 $89.06▼ −0.11%▼ −1.79%—
Jul 1, 2026
16w ago
6-K
NEUTRAL ★ 2/10
$78.70 $82.16▲ +4.40%▲ +4.53%—
Showing 10 of 11

US Market Status

Market Open — Closes in 5h 46m

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published Oct 16, 2026