The non-binding LOI for the remaining 90% is the key catalyst — if due diligence completes and a definitive agreement is signed in Q4 2026, the acquisition could significantly transform Creatd's revenue profile. Monitor for a definitive merger agreement and any related financing or shareholder vote.
Price Chart
Executive Summary
Creatd acquired a 10% equity stake in C2 Capital Group (C2 Live) via a share exchange, issuing 300,000 common shares and 25,064 Series B Convertible Preferred shares (convertible into 668,361 common shares at $3.75) in exchange for 968,361 C2 shares (10% of C2). The press release also discloses a non-binding LOI to acquire the remaining 90% in Q4 2026, with Creatd expecting the 10% stake to add ~$3.6M to net equity, targeting ~$8M total stockholders' equity in Q3 2026. The transaction is a strategic investment in a livestreaming platform with over 1.5M users, but the LOI is non-binding and the deal value for the remaining 90% is undisclosed.
Key Financial Metrics
Key Facts
- Creatd acquired 10% of C2 Capital Group (C2 Live) in exchange for 300,000 common shares and 25,064 Series B Convertible Preferred shares (convertible into 668,361 common shares at $3.75).
- The exchange was valued at $3.75 per share, based on Creatd's closing price on OTCQB on Sept. 22, 2026.
- Creatd expects the 10% investment to add approximately $3.6 million to net equity, targeting ~$8 million total stockholders' equity in Q3 2026.
- A non-binding LOI to acquire the remaining 90% of C2 Live was signed, with due diligence expected to complete in Q4 2026.
- C2 Live has over 1.5 million users and is a livestreaming platform with AI-enabled features.
- The Series B Preferred Stock is non-voting, has a 4.99% beneficial ownership limitation, and is not convertible for six months.
- No cash consideration was exchanged; the transaction was a pure share swap.
Financial Impact
Creatd expects the 10% stake to add ~$3.6M to net equity, bringing total stockholders' equity to ~$8M in Q3 2026. The LOI for the remaining 90% has no disclosed value.
Risk Factors
- The LOI is non-binding and the remaining 90% acquisition may not close.
- Issuance of 300,000 common shares and potential conversion of 668,361 preferred shares creates dilution for existing common shareholders.
- C2 Live's financial performance and integration risks are unknown.
- Creatd's stock trades on OTCQB, with limited liquidity and higher volatility.
Investment Themes
Documents Analyzed
This report is based on 7 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001628280-26-063773 |
| Exhibit: exhibit31-seriesbcertifica.htm | 0001628280-26-063773 |
| Document: crtd-20260929.htm | 0001628280-26-063773 |
| Document: crtdpressrelease-c2livemin.htm | 0001628280-26-063773 |
| Document: 0001628280-26-063773-index-headers.html | 0001628280-26-063773 |
| Document: 0001628280-26-063773-index.html | 0001628280-26-063773 |
| Document: 0001628280-26-063773.txt | 0001628280-26-063773 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 29, 2026 27d ago | 8-K | $4.80 $4.20 | ▼ −12.50% | ▼ −14.45% | $4.70 (−2.08%) |
Sep 28, 2026 29d ago | EFFECT | $4.25 $4.20 | ▼ −1.18% | ▼ −2.38% | $4.70 (+10.59%) |
Sep 22, 2026 4w ago | S-1/A | $3.40 $4.65 | ▲ +36.76% | ▲ +37.44% | $4.70 (+38.24%) |
Sep 18, 2026 5w ago | SC 13G | $2.85 $4.25 | ▲ +49.12% | ▲ +50.14% | $4.70 (+64.91%) |
Sep 18, 2026 5w ago | SC 13G | $3.35 $3.97 | ▲ +18.51% | ▲ +17.24% | $4.70 (+40.30%) |
Sep 18, 2026 5w ago | SC 13G | $3.35 $3.97 | ▲ +18.51% | ▲ +17.24% | $4.70 (+40.30%) |
Sep 14, 2026 6w ago | S-1 | $2.56 $2.85 | ▲ +11.33% | ▲ +10.51% | $4.70 (+83.59%) |
US Market Status
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