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8-K ·Filed Jul 30, 2026

CROX

Crocs, Inc.
BULLISH
Impact 7/10
Horizonweeks Processed2mo ago SEC0001334036-26-000050
8-K Item 2.02: Earnings release
Actionable Insight ▲ Bullish

The beat-and-raise quarter combined with a massive $2B buyback authorization signals strong management confidence and improving fundamentals. Traders should watch for continued DTC growth momentum and HEYDUDE brand stabilization as key drivers for the stock's next leg higher. The raised guidance provides a clear upward earnings trajectory through year-end.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
CROX ▼ -3.58% at T+60d
LONG call ✗ call lost -3.58% · α vs SPY -6.05% · entry $123.66 → $119.23
Entry = T+0 close
Jul 30, 2026
via day close
T+1d
+3.52%
call +3.52% · α +2.81%
$128.01
settled 3mo ago
T+5d
+8.51%
call +8.51% · α +4.88%
$134.18
settled 3mo ago
T+20d
-1.59%
call -1.59% · α -5.56%
$121.69
settled 2mo ago
T+60d
-3.58%
call -3.58% · α -6.05%
$119.23
settled 3d ago

Price Chart

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Executive Summary

Crocs reported record Q2 2026 revenue of $1.179B (+2.6% YoY), with adjusted EPS of $4.55 beating the $4.35 consensus by 4.6%. The Crocs brand surpassed $1B in quarterly revenue for the first time. Full-year 2026 guidance was raised on both top and bottom lines, and the board increased the share repurchase authorization by $1.5B to ~$2.0B. The combination of a beat-and-raise quarter and a massive capital return program signals strong operational momentum and management confidence, making this a clear bullish catalyst.

Key Financial Metrics

EPS
$4.55
est $4.35 · +4.6%
Revenue
$1.2B
est $1.1B · +2.6% · +2.6% YoY
Rating
beat
Guidance
up ~1% to 2% vs FY2025
raised
Free Cash Flow
$331.0M
Gross Margin
59.4%

Key Facts

  • Q2 2026 revenue of $1.179B, up 2.6% YoY, a record
  • Adjusted diluted EPS of $4.55, up 7.6% YoY and above $4.35 consensus
  • Crocs brand revenue surpassed $1B for the first time, up 4.3% YoY
  • Full-year 2026 adjusted EPS guidance raised to $13.70-$14.00 from $13.20-$13.75
  • Full-year 2026 revenue guidance raised to up ~1%-2% from down 1% to up 1%
  • Share repurchase authorization increased by $1.5B to approximately $2.0B
  • Repurchased 2.3M shares for $251M in Q2 at avg price of $106.87
  • Free cash flow of $331M in Q2, up 23% YoY
  • Total borrowings reduced to $1.31B from $1.38B YoY

Financial Impact

Q2 revenue $1.179B, adjusted EPS $4.55; FY2026 EPS guidance raised to $13.70-$14.00; $1.5B share repurchase authorization increase

revenueepsguidanceshare repurchase authorizationfree cash flow

Risk Factors

  • HEYDUDE brand revenue still declining (-5.7% YoY in Q2), though improving sequentially
  • Adjusted gross margin compressed 170bps YoY to 60.0%
  • Wholesale channel revenue declining across both brands (-7.2% consolidated)
  • North America Crocs brand revenue nearly flat (+0.4% YoY)
  • Guidance assumes no benefit from potential IEEPA tariff refunds

Market Snapshot

Exchange
Nasdaq
Sector
Rubber & Plastics Footwear
Analyst Consensus
61% bullish (23 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001334036-26-000050
Document: crox-20260730.htm0001334036-26-000050
Document: 0001334036-26-000050-index-headers.html0001334036-26-000050
Document: 0001334036-26-000050-index.html0001334036-26-000050
Document: 0001334036-26-000050.txt0001334036-26-000050
8-K Data (Synthetic)0001334036-26-000050
10 reports for CROX
Performance horizon
100% Hit rate @ T+5 4 of 4 directional calls Went positive at some point 4 of 4 best @ T+60▲ +31.93%Apr 30, 2026
Filters
Rows
Reports for CROX — sortable, filterable
TypeNow
Sep 16, 2026
5w ago
Insider Cluster
NEUTRAL ★ 3/10
$123.00 $123.44▲ +0.36%▼ −0.49%$118.85 (−3.37%)
Sep 16, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$123.00 $123.44▲ +0.36%▼ −0.49%$118.85 (−3.37%)
Aug 10, 2026
11w ago
Institutional Cluster
MIXED ★ 5/10
$138.19 $129.97▼ −5.95%▼ −5.90%$118.85 (−14.00%)
Jul 30, 2026
12w ago
8-K
BULLISH ★ 7/10
$123.66 $134.18▲ +8.51%▲ +4.88%$118.85 (−3.89%)
Jul 9, 2026
15w ago
Press Release
NEUTRAL ★ 1/10
$127.13awaiting T+5—$118.85 (−6.51%)
Jun 11, 2026
19w ago
Institutional Cluster
MIXED ★ 4/10
$125.87 $124.53▼ −1.06%▼ −1.50%$118.85 (−5.58%)
Jun 10, 2026
19w ago
8-K
NEUTRAL ★ 3/10
$121.94 $127.08▲ +4.22%▲ +0.78%$118.85 (−2.53%)
Apr 30, 2026
25w ago
8-K
BULLISH ★ 6/10
$101.98 $105.75▲ +3.70%▲ +1.97%$118.85 (+16.54%)
Feb 20, 2026
35w ago
Insider Cluster
BEARISH ★ 6/10
$100.04 $90.71▲ +9.33%▲ +8.87%$118.85 (−18.80%)
Feb 20, 2026
35w ago
Insider Cluster
BEARISH ★ 6/10
$100.04 $90.71▲ +9.33%▲ +8.87%$118.85 (−18.80%)
Showing 10 of 10

US Market Status

Market Closed — Opens Tue (16h 41m)

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Report published Jul 30, 2026