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Insider Cluster (2 insiders) ·Filed Jul 2, 2026

CREX

CREATIVE REALITIES, INC.
MIXED
Impact 5/10
Horizonweeks Processed3mo ago
Insider cluster: 2 insiders, $800K total
Actionable Insight ◆ Mixed

The simultaneous insider buying and dilutive offering is rare and creates a two-sided signal. Watch for sustained insider accumulation (especially at prices above $3.50) as a stronger conviction signal; failure to buy more would suggest the June 30 purchases were opportunistic at the offering price floor. Also monitor Q2 results (preliminary guidance $21-23M revenue, $2.0-2.2M Adj. EBITDA) for confirmation of operating momentum.

DirectionMixed
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
CREX ▼ -38.39% at T+60d
NEUTRAL call -38.39% · α vs SPY -41.39% · entry $4.09 → $2.52
Entry = T+0 close
Jul 2, 2026
via day close
T+1d
+1.22%
call +1.22% · α +0.35%
$4.14
settled 4mo ago
T+5d
-5.13%
call -5.13% · α -6.07%
$3.88
settled 4mo ago
T+20d
-26.16%
call -26.16% · α -25.75%
$3.02
settled 3mo ago
T+60d
-38.39%
call -38.39% · α -41.39%
$2.52
settled 29d ago

Price Chart

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Executive Summary

CEO Richard Mills and CFO Tamra Koshewa purchased a combined $800K of CREX common stock at $3.50/share on the same day the company priced a $12M dilutive offering (2.53M shares + 900K pre-funded warrants) at the same price. The insider buying represents ~1.86% of market cap, a significant signal of confidence, but is dwarfed by the ~27% dilution from the offering. The net impact is mixed — insider conviction partially offsets the capital raise's bearish overhang.

Key Financial Metrics

Direction
buying
Total Value
$800.0K
Insiders
2

Key Facts

  • CEO Mills bought 200,000 shares ($700K) and CFO Koshewa bought 28,571 shares ($100K) in open-market purchases on June 30, 2026.
  • Purchases occurred at $3.50/share, the same price as the $12M underwritten offering priced on June 30.
  • The offering adds ~2.53M common shares plus 900K pre-funded warrants, diluting existing holders by ~27%.
  • Total insider buying ($800K) is only 1.86% of CREX's $43M market cap but is substantial relative to typical insider activity.
  • Proceeds from the offering will repay $1M of term debt and reduce revolver borrowings to fund acquisitions and working capital.

Financial Impact

Insider purchase of $800K vs. $12M dilutive offering (27% dilution) — net capital position improved by ~$10.9M after debt repayment.

dilutiondebtcashworking capital

Risk Factors

  • Further dilution from additional offerings given negative working capital of ~$9.5M.
  • Insider buying may be a one-time event used to signal confidence at the offering price, not a sustained pattern.
  • Stock price may drift lower as the market absorbs the large share overhang from the offering.

Market Snapshot

Exchange
Nasdaq
Sector
Services-Computer Integrated Systems Design
Analyst Consensus
90% bullish (10 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-CREX-1783017019725
18 reports for CREX
Performance horizon
83% Hit rate @ T+60 10 of 12 directional calls Went positive at some point 12 of 13 best @ T+60▲ +38.50%Jun 30, 2026
Filters
Rows
Reports for CREX — sortable, filterable
TypeNow
Aug 13, 2026
10w ago
8-K
BULLISH ★ 6/10
$3.36awaiting T+60—$2.16 (−35.71%)
Aug 13, 2026
10w ago
Press Release
MIXED ★ 6/10
$3.36awaiting T+60—$2.16 (−35.71%)
Aug 4, 2026
11w ago
Press Release
NEUTRAL ★ 1/10
$3.11awaiting T+60—$2.16 (−30.55%)
Jul 2, 2026
16w ago
Insider Cluster
MIXED ★ 5/10
$4.09 $2.52▼ −38.39%▼ −41.39%$2.16 (−47.19%)
Jun 30, 2026
16w ago
8-K
BEARISH ★ 6/10
$4.13 $2.54▲ +38.50%▲ +41.32%$2.16 (+47.70%)
Jun 30, 2026
16w ago
424B5
BEARISH ★ 6/10
$4.13 $2.54▲ +38.50%▲ +41.32%$2.16 (+47.70%)
Jun 29, 2026
17w ago
Press Release
BEARISH ★ 6/10
$4.06 $2.60▲ +35.88%▲ +40.27%$2.16 (+46.73%)
Jun 29, 2026
17w ago
8-K
BEARISH ★ 6/10
$4.06 $2.60▲ +35.88%▲ +40.27%$2.16 (+46.73%)
Jun 29, 2026
17w ago
424B5
BEARISH ★ 6/10
$4.06 $2.60▲ +35.88%▲ +40.27%$2.16 (+46.73%)
Jun 29, 2026
17w ago
Press Release
BEARISH ★ 6/10
$4.06 $2.60▲ +35.88%▲ +40.27%$2.16 (+46.73%)
Showing 10 of 18

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Report published Jul 2, 2026