Monitor whether platform growth and product innovation can reverse declining products revenue and user engagement. The strong cash flow and buyback capacity provide downside support, but sustained revenue stagnation may limit upside.
Price Chart
Executive Summary
Cricut reported full-year 2025 revenue of $708.8 million, a less than 1% decline from 2024, with net income up 22% to $76.7 million. Platform revenue grew 5% and paid subscribers increased over 4% to 3.09 million, but products revenue declined 5% and active user engagement metrics were flat or down. The company generated $200.2 million in operating cash flow and remains debt-free with $276 million in cash.
Key Financial Metrics
Key Facts
- Full-year 2025 revenue was $708.8 million, down less than 1% YoY from $712.5 million in 2024
- Net income increased 22% to $76.7 million, with net margin expanding to 10.8% from 8.8%
- Platform revenue grew 5% to $327.4 million; paid subscribers increased over 4% to 3.09 million
- Products revenue declined 5% to $381.4 million; 90-Day Engaged Users down 3% to 3.7 million
- Generated $200.2 million in cash from operations; ended year with $276 million in cash and no debt
- Company maintains $50 million stock repurchase program with $41.3 million remaining
Financial Impact
Revenue flat but profitable growth: $76.7M net income on $708.8M revenue, +22% YoY earnings growth despite slight top-line decline
Risk Factors
- Products revenue continues to decline (-5% YoY), indicating weakening hardware/accessories demand
- 90-Day Engaged Users down 3%, suggesting softening core user engagement despite platform growth
- Management expressed disappointment in sales growth, signaling ongoing execution challenges
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3248905 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 13, 2026 13d ago | Press Release | $6.49 | awaiting T+60 | — | $6.34 (−2.31%) |
Aug 26, 2026 8w ago | Insider Cluster | $5.68 | awaiting T+60 | — | $6.34 (+11.62%) |
Aug 19, 2026 9w ago | Insider Cluster | $5.40 | awaiting T+60 | — | $6.34 (+17.41%) |
Aug 4, 2026 11w ago | 8-K | $6.07 | awaiting T+60 | — | $6.34 (+4.45%) |
Jun 12, 2026 19w ago | Institutional Cluster | $4.49 $5.45 | ▼ −21.38% | ▼ −18.12% | $6.34 (−41.20%) |
Jun 11, 2026 19w ago | Institutional Cluster | $4.47 $5.54 | ▲ +23.94% | ▲ +19.54% | $6.34 (+41.83%) |
Jun 11, 2026 19w ago | Institutional Cluster | $4.47 $5.54 | ▲ +23.94% | ▲ +19.54% | $6.34 (+41.83%) |
Jun 3, 2026 20w ago | Insider Cluster | $4.13 $5.80 | ▲ +40.44% | ▲ +38.55% | $6.34 (+53.51%) |
Jun 3, 2026 20w ago | Insider Cluster | $4.13 $5.80 | ▲ +40.44% | ▲ +38.55% | $6.34 (+53.51%) |
Jun 1, 2026 21w ago | Insider Cluster | $4.15 $5.81 | ▲ +40.00% | ▲ +38.88% | $6.34 (+52.77%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers