The combination of declining revenue, a major goodwill impairment, and significantly lowered guidance suggests fundamental business deterioration. The restructuring costs and projected revenue drop in 2026 indicate ongoing operational challenges, making any near-term recovery unlikely.
Price Chart
Executive Summary
Traeger reported declining revenue and net losses for 2025, with full-year revenue down 7.4% to $559.5 million and a net loss of $115.2 million, including a $74.7 million goodwill impairment. The company is executing 'Project Gravity,' a restructuring initiative expected to incur $32–36 million in charges but deliver $64–70 million in annualized savings. 2026 revenue guidance was set at $465–485 million, signaling continued challenges.
Key Financial Metrics
Key Facts
- Full-year 2025 revenue decreased 7.4% to $559.5 million
- Net loss of $115.2 million, including a $74.7 million goodwill impairment
- Adjusted EBITDA declined 14.5% to $70.0 million
- Project Gravity restructuring to incur $32–36 million in pre-tax charges
- 2026 revenue guidance of $465–485 million implies further 13–16% decline
Financial Impact
Revenue down 7.4% YoY to $559.5M; $115.2M net loss with $74.7M goodwill impairment; 2026 guidance suggests further double-digit decline
Segment Breakdown
| Segment | Revenue | Growth |
|---|---|---|
| Grills | $298.0M | -8.2% |
| Consumables | $127.5M | +6.9% |
| Accessories | $134.0M | -16.3% |
Risk Factors
- Continued revenue decline in 2026 per guidance
- Execution risk and additional costs from Project Gravity restructuring
- Further margin pressure from tariff-related costs
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K/A Filing (Primary) | 0001628280-26-015161 |
| Document: tra-20250515.htm | 0001628280-26-015161 |
| Document: 0001628280-26-015161-index-headers.html | 0001628280-26-015161 |
| Document: 0001628280-26-015161-index.html | 0001628280-26-015161 |
| Document: 0001628280-26-015161.txt | 0001628280-26-015161 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 1, 2026 25d ago | 8-K | $53.10 | awaiting T+60 | — | $46.92 (−11.64%) |
Sep 22, 2026 4w ago | Institutional Cluster | $49.38 | awaiting T+60 | — | $46.92 (−4.98%) |
May 11, 2026 24w ago | 8-K | $41.34 $59.43 | ▼ −43.76% | ▼ −39.38% | $46.92 (−13.50%) |
Apr 27, 2026 26w ago | DEFA14A | $42.68 $67.93 | ▲ +59.16% | ▲ +55.17% | $46.92 (+9.93%) |
Mar 5, 2026 33w ago | 8-K/A | $30.70 $73.17 | ▼ −138.34% | ▼ −125.56% | $46.92 (−52.83%) |
US Market Status
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