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Insider Cluster (6 insiders) ·Filed Mar 5, 2026

COCO

Vita Coco Company, Inc.
BEARISH
Impact 7/10
Horizondays Processed7mo ago
Insider cluster: 2 insiders, $4.1M total
Actionable Insight ▼ Bearish

Traders should monitor for further insider selling, especially from other C-suite executives, and assess whether this signals reduced confidence ahead of earnings or a strategic shift. The magnitude is notable for a single insider and may pressure sentiment near-term.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
COCO ▲ +41.51% at T+60d
SHORT call ✗ call lost -41.51% · α vs SPY -30.21% · entry $53.00 → $75.00
Entry = T+0 close
Mar 4, 2026
via day close
T+1d
-2.42%
call +2.42% · α +1.10%
$51.72
settled 8mo ago
T+5d
+9.42%
call -9.42% · α -11.65%
$57.99
settled 8mo ago
T+20d
-8.98%
call +8.98% · α +5.19%
$48.24
settled 7mo ago
T+60d
+41.51%
call -41.51% · α -30.21%
$75.00
settled 5mo ago

Price Chart

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Executive Summary

Executive Chairman Michael Kirban sold a total of 50,000 shares worth $2.9 million in open-market transactions over two days, while several C-suite executives had shares withheld for tax purposes. The significant open-market selling by the top executive represents a material insider disposition.

Key Financial Metrics

Direction
selling
Total Value
$2.9M
Insiders
6

Key Facts

  • Executive Chairman Michael Kirban sold 50,000 shares (40,204 + 9,796) in open-market transactions for $2.9 million.
  • All other transactions were tax withholdings (codes F), totaling $259,030, which are non-cash events.
  • Total open-market selling by Kirban represents 0.088% of the company's $3.3B market cap.
  • Kirban's sales occurred at $58 per share, above the tax withholding price of $54.91.
  • No open-market buying was observed in the cluster.

Financial Impact

$2.9 million in open-market selling by Executive Chairman

insider sentimentshareholder confidence

Risk Factors

  • Perception of insider lack of confidence, particularly from the Executive Chairman.
  • Potential for follow-on selling or downward pressure on stock if sentiment sours.

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (6 trades, 7d window)cluster-COCO-1773433791966
32 reports for COCO
Performance horizon
60% Hit rate @ T+5 6 of 10 directional calls Went positive at some point 8 of 12 best @ T+20▲ +17.45%Apr 29, 2026
Filters
Rows
Reports for COCO — sortable, filterable
TypeNow
Oct 26, 2026
today
Press Release
NEUTRAL ★ 2/10
$56.53awaiting T+5—$55.79 (−1.30%)
Oct 22, 2026
4d ago
8-K
BULLISH ★ 6/10
$59.00awaiting T+5—$55.79 (−5.43%)
Oct 22, 2026
4d ago
Press Release
BULLISH ★ 6/10
$59.00awaiting T+5—$55.79 (−5.43%)
Jul 23, 2026
13w ago
8-K
BULLISH ★ 8/10
$69.37 $66.95▼ −3.49%▼ −3.96%$55.79 (−19.57%)
Jun 15, 2026
19w ago
Insider Cluster
NEUTRAL ★ 4/10
$83.87 $82.74▼ −1.35%▲ +0.89%$55.79 (−33.47%)
May 8, 2026
24w ago
Insider Cluster
NEUTRAL ★ 4/10
$71.60 $76.44▲ +6.76%▲ +5.30%$55.79 (−22.07%)
May 5, 2026
24w ago
Press Release
NEUTRAL ★ 2/10
$67.79 $72.46▲ +6.89%▲ +4.90%$55.79 (−17.69%)
Apr 29, 2026
25w ago
144
BEARISH ★ 5/10
$66.95 $67.79▼ −1.25%▲ +1.86%$55.79 (+16.66%)
Apr 29, 2026
25w ago
8-K
BULLISH ★ 8/10
$66.95 $67.79▲ +1.25%▼ −1.86%$55.79 (−16.66%)
Apr 29, 2026
25w ago
Insider Cluster
BEARISH ★ 5/10
$66.95 $67.79▼ −1.25%▲ +1.86%$55.79 (+16.66%)
Showing 10 of 32

US Market Status

Market Closed — Opens in 6h 19m

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Report published Mar 13, 2026