Monitor for potential downward pressure on the stock ahead of next earnings; consider whether this reflects profit-taking after a run-up or a lack of confidence in near-term prospects. The concentration of sales among top leadership is a red flag.
Price Chart
Executive Summary
Multiple senior executives and directors at Vita Coco sold shares in a concentrated 7-day window, including CFO Corey Baker and Executive Chairman Michael Kirban. The open-market sales totaled approximately $3.7 million, with additional non-cash tax withholding transactions worth $289,000.
Key Financial Metrics
Key Facts
- CFO Corey Baker sold $233,680 in open-market transactions (2,000 shares on two dates).
- Executive Chairman Michael Kirban sold 50,000 shares for $2.9 million in open-market transactions.
- Director Kenneth Sadowsky sold $601,370 worth of shares.
- Total open-market sales by insiders: $3.72 million over 7 days.
- Four C-suite executives had tax withholding transactions totaling $289,000 — non-cash events related to vesting equity.
- Total insider selling cluster value: $4.01 million, representing ~0.11% of $3.5B market cap.
Financial Impact
$3.72 million in open-market sales by key insiders over 7 days, plus $289,000 in tax-related share dispositions
Risk Factors
- Perception of insider pessimism, especially given participation by CFO and Executive Chairman.
- Risk of follow-on selling or negative market reaction if no clarifying commentary is provided.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (9 trades, 7d window) | cluster-COCO-1773781949601 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 1d ago | Press Release | $56.53 | awaiting T+5 | — | $55.24 (−2.29%) |
Oct 22, 2026 5d ago | 8-K | $59.00 | awaiting T+5 | — | $55.24 (−6.38%) |
Oct 22, 2026 5d ago | Press Release | $59.00 | awaiting T+5 | — | $55.24 (−6.38%) |
Jul 23, 2026 13w ago | 8-K | $69.37 $66.95 | ▼ −3.49% | ▼ −3.96% | $55.24 (−20.38%) |
Jun 15, 2026 19w ago | Insider Cluster | $83.87 $82.74 | ▼ −1.35% | ▲ +0.89% | $55.24 (−34.14%) |
May 8, 2026 24w ago | Insider Cluster | $71.60 $76.44 | ▲ +6.76% | ▲ +5.30% | $55.24 (−22.86%) |
May 5, 2026 24w ago | Press Release | $67.79 $72.46 | ▲ +6.89% | ▲ +4.90% | $55.24 (−18.52%) |
Apr 29, 2026 25w ago | 144 | $66.95 $67.79 | ▼ −1.25% | ▲ +1.86% | $55.24 (+17.50%) |
Apr 29, 2026 25w ago | 8-K | $66.95 $67.79 | ▲ +1.25% | ▼ −1.86% | $55.24 (−17.50%) |
Apr 29, 2026 25w ago | Insider Cluster | $66.95 $67.79 | ▼ −1.25% | ▲ +1.86% | $55.24 (+17.50%) |
US Market Status
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