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Insider Cluster (7 insiders) ·Filed Mar 12, 2026

COCO

Vita Coco Company, Inc.
BEARISH
Impact 7/10
Horizondays Processed7mo ago
Insider cluster: 2 insiders, $2.9M total
Actionable Insight ▼ Bearish

Monitor for upcoming earnings or corporate announcements; large insider sales by the Executive Chairman may signal lack of confidence, especially if not part of a pre-arranged 10b5-1 plan. Check future Form 4s to see if sales continue.

DirectionBearish
Confidencehigh
Horizondays
Final — all horizons settled through T+60d ⚠ clustered
COCO ▲ +27.76% at T+60d
SHORT call ✗ call lost -27.76% · α vs SPY -17.07% · entry $57.99 → $74.09
Entry = T+0 close
Mar 11, 2026
via day close
T+1d
+0.62%
call -0.62% · α -1.22%
$58.35
settled 8mo ago
T+5d
-6.92%
call +6.92% · α +5.94%
$53.98
settled 7mo ago
T+20d
-12.05%
call +12.05% · α +14.03%
$51.00
settled 7mo ago
T+60d
+27.76%
call -27.76% · α -17.07%
$74.09
settled 5mo ago

Price Chart

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Executive Summary

Multiple insiders at Vita Coco sold shares in the past week, including Executive Chairman Michael Kirban who sold over 50,000 shares for $2.9 million in open-market transactions. Other C-suite executives engaged in tax withholding events involving minimal share volumes, which are routine and non-cash. The open-market sales represent a material insider divestiture.

Key Financial Metrics

Direction
selling
Total Value
$3.5M
Insiders
7

Key Facts

  • Executive Chairman Michael Kirban sold 50,000 shares in two open-market transactions for $2,900,000 total.
  • Director Kenneth Sadowsky sold 10,000 shares for $601,370 in an open-market transaction.
  • Five C-suite officers (CCO, CMO, CFO, COO) and one director had tax withholding events totaling $259,019, which are non-cash and routine.
  • Total open-market sales in the cluster: $3.5 million.
  • Total insider transaction value (including non-cash): $3.76 million, representing ~0.1% of $3.5B market cap.

Financial Impact

$3.5 million in open-market insider sales, equivalent to 0.1% of market capitalization

insider ownershipinvestor sentimentpotential dilution perception

Risk Factors

  • Perceived negative signal from top executive selling a large stake.
  • Potential downward pressure on stock if more insiders follow or if market interprets this as profit-taking ahead of weak results.

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (7 trades, 7d window)cluster-COCO-1773779811662
32 reports for COCO
Performance horizon
50% Hit rate @ T+5 5 of 10 directional calls Went positive at some point 8 of 12 best @ T+20▲ +17.45%Apr 29, 2026
Filters
Rows
Reports for COCO — sortable, filterable
TypeNow
Oct 26, 2026
today
Press Release
NEUTRAL ★ 2/10
—awaiting T+5——
Oct 22, 2026
4d ago
8-K
BULLISH ★ 6/10
$59.00awaiting T+5—$55.79 (−5.43%)
Oct 22, 2026
4d ago
Press Release
BULLISH ★ 6/10
$59.00awaiting T+5—$55.79 (−5.43%)
Jul 23, 2026
13w ago
8-K
BULLISH ★ 8/10
$69.37 $66.95▼ −3.49%▼ −3.96%$55.79 (−19.57%)
Jun 15, 2026
19w ago
Insider Cluster
NEUTRAL ★ 4/10
$83.87 $82.74▼ −1.35%▲ +0.89%$55.79 (−33.47%)
May 8, 2026
24w ago
Insider Cluster
NEUTRAL ★ 4/10
$71.60 $76.44▲ +6.76%▲ +5.30%$55.79 (−22.07%)
May 5, 2026
24w ago
Press Release
NEUTRAL ★ 2/10
$67.79 $72.46▲ +6.89%▲ +4.90%$55.79 (−17.69%)
Apr 29, 2026
25w ago
144
BEARISH ★ 5/10
$66.95 $67.79▼ −1.25%▲ +1.86%$55.79 (+16.66%)
Apr 29, 2026
25w ago
8-K
BULLISH ★ 8/10
$66.95 $67.79▲ +1.25%▼ −1.86%$55.79 (−16.66%)
Apr 29, 2026
25w ago
Insider Cluster
BEARISH ★ 5/10
$66.95 $67.79▼ −1.25%▲ +1.86%$55.79 (+16.66%)
Showing 10 of 32

US Market Status

Market Closed — Opens Tue (16h 38m)

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Report published Mar 17, 2026