Monitor for actual execution of the sale; while routine, it adds to recent insider selling activity totaling $3.8M in the past 30 days. No immediate red flag, but continued selling by officers could signal reduced confidence.
Price Chart
Executive Summary
Roper Martin, an officer and director of Vita Coco, filed a Form 144 to notify intent to sell 25,000 shares worth approximately $1.25 million. The shares were acquired via an option grant from 2019 and the sale is being executed through Fidelity Brokerage Services.
Key Facts
- Roper Martin (officer and director) intends to sell 25,000 shares of COCO common stock
- Estimated sale value: $1.25 million based on current market price
- Shares originated from a stock option granted on September 19, 2019
- Sale filed on April 7, 2026, with no future sale date specified
- Executed through Fidelity Brokerage Services LLC under power of attorney by Daniel Tucci
Financial Impact
$1.25 million sale of 25,000 shares, representing a small fraction of the $2.8B market cap
Risk Factors
- Potential negative market perception if sale is executed near-term amid other insider selling
- Concentration of insider transactions could raise questions about confidence in near-term prospects
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001959173-26-002808 |
| Document: 0001959173-26-002808-index.html | 0001959173-26-002808 |
| Document: 0001959173-26-002808.txt | 0001959173-26-002808 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 26, 2026 today | Press Release | $56.53 | awaiting T+5 | — | $55.79 (−1.30%) |
Oct 22, 2026 4d ago | 8-K | $59.00 | awaiting T+5 | — | $55.79 (−5.43%) |
Oct 22, 2026 4d ago | Press Release | $59.00 | awaiting T+5 | — | $55.79 (−5.43%) |
Jul 23, 2026 13w ago | 8-K | $69.37 $66.95 | ▼ −3.49% | ▼ −3.96% | $55.79 (−19.57%) |
Jun 15, 2026 19w ago | Insider Cluster | $83.87 $82.74 | ▼ −1.35% | ▲ +0.89% | $55.79 (−33.47%) |
May 8, 2026 24w ago | Insider Cluster | $71.60 $76.44 | ▲ +6.76% | ▲ +5.30% | $55.79 (−22.07%) |
May 5, 2026 24w ago | Press Release | $67.79 $72.46 | ▲ +6.89% | ▲ +4.90% | $55.79 (−17.69%) |
Apr 29, 2026 25w ago | 144 | $66.95 $67.79 | ▼ −1.25% | ▲ +1.86% | $55.79 (+16.66%) |
Apr 29, 2026 25w ago | 8-K | $66.95 $67.79 | ▲ +1.25% | ▼ −1.86% | $55.79 (−16.66%) |
Apr 29, 2026 25w ago | Insider Cluster | $66.95 $67.79 | ▼ −1.25% | ▲ +1.86% | $55.79 (+16.66%) |
US Market Status
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