The sustained insider selling by a top executive raises concerns about management's view of the stock's value. Traders should watch for any upcoming negative catalysts or earnings miss that may have prompted the accelerated selling.
Price Chart
Executive Summary
Director and Officer Martin Roper filed a Form 144 on April 29, 2026, indicating intent to sell 20,544 shares of Vita Coco (COCO) valued at approximately $1.22 million. This follows a series of sales throughout April totaling over 179,000 shares, suggesting a persistent insider selling pattern.
Key Facts
- Martin Roper, Director and Officer, plans to sell 20,544 shares via Form 144.
- The planned sale is valued at approximately $1,219,252.96 based on recent price.
- Roper has sold a cumulative ~179,000 shares in separate transactions from April 7-28, 2026.
- The filing was accepted on April 29, 2026.
Financial Impact
Planned sale of $1.22 million; cumulative insider sales in April ~$9 million.
Risk Factors
- Further insider selling could pressure the stock price.
- Potential negative surprise in upcoming earnings or guidance.
- Insider selling may signal reduced confidence in near-term prospects.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001959173-26-003124 |
| Document: 0001959173-26-003124-index.html | 0001959173-26-003124 |
| Document: 0001959173-26-003124.txt | 0001959173-26-003124 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 27, 2026 today | SC 13G/A | $55.66 | awaiting T+5 | — | $54.76 (−1.62%) |
Oct 26, 2026 1d ago | Press Release | $55.80 | awaiting T+5 | — | $54.76 (−1.86%) |
Oct 22, 2026 5d ago | 8-K | $59.00 | awaiting T+5 | — | $54.76 (−7.19%) |
Oct 22, 2026 5d ago | Press Release | $59.00 | awaiting T+5 | — | $54.76 (−7.19%) |
Jul 23, 2026 13w ago | 8-K | $69.37 $66.95 | ▼ −3.49% | ▼ −3.96% | $54.76 (−21.06%) |
Jun 15, 2026 19w ago | Insider Cluster | $83.87 $82.74 | ▼ −1.35% | ▲ +0.89% | $54.76 (−34.71%) |
May 8, 2026 24w ago | Insider Cluster | $71.60 $76.44 | ▲ +6.76% | ▲ +5.30% | $54.76 (−23.52%) |
May 5, 2026 25w ago | Press Release | $67.79 $72.46 | ▲ +6.89% | ▲ +4.90% | $54.76 (−19.22%) |
Apr 29, 2026 25w ago | 144 | $66.95 $67.79 | ▼ −1.25% | ▲ +1.86% | $54.76 (+18.21%) |
Apr 29, 2026 25w ago | 8-K | $66.95 $67.79 | ▲ +1.25% | ▼ −1.86% | $54.76 (−18.21%) |
US Market Status
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