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Insider Cluster (2 insiders) ·Filed Aug 3, 2026

CNXN

PC CONNECTION INC
NEUTRAL
Impact 4/10
Horizonweeks Processed2mo ago
Insider cluster: 2 insiders, $1.8M total
Actionable Insight • Neutral

The CFO's large sale is notable but not alarming at this size relative to market cap. Monitor for any upcoming earnings miss or guidance revision that could explain the timing. The lack of insider buying and bearish analyst consensus suggest caution, but no immediate catalyst is identified.

DirectionNeutral
Confidencemedium
Horizonweeks
Latest settled — T+20d
CNXN ▼ -7.52% at T+20d
NEUTRAL call -7.52% · α vs SPY -6.28% · entry $86.58 → $80.07
Next anchor: T+60d in 3h
Latest observation: T+57 -18.79% FF3 residual α
Entry = T+0 close
Aug 3, 2026
via day close
T+1d
-0.96%
call -0.96% · α -0.76%
$85.75
settled 3mo ago
T+5d
-6.69%
call -6.69% · α -6.59%
$80.79
settled 3mo ago
T+20d
-7.52%
call -7.52% · α -6.28%
$80.07
settled 8w ago
T+60d
Pending
in 3h

Price Chart

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Executive Summary

Two insiders at PC Connection, including the CFO, sold a combined $1.78M in open-market sales over a 7-day window. The CFO's $1.61M sale is the dominant transaction, representing a material reduction of his personal position. While the total is modest relative to the $2.1B market cap (~0.08%), the CFO's involvement and the cluster timing warrant attention, though insider sales are generally less predictive than buys.

Key Financial Metrics

Direction
selling
Total Value
$1.8M
Insiders
2

Key Facts

  • CFO Thomas Baker sold 20,000 shares total for ~$1.66M on July 31, 2026
  • Director Barbara Duckett sold 2,000 shares for ~$168K on July 31, 2026
  • Total cluster value: ~$1.78M, representing ~0.08% of market cap
  • No insider purchases in the cluster; net direction is selling
  • Analyst consensus is bearish with 0% bullish rating

Financial Impact

Insider sales of $1.78M, ~0.08% of $2.1B market cap

insider ownershipmarket sentiment

Risk Factors

  • CFO selling a significant personal position could signal internal concerns about valuation or upcoming results
  • Bearish analyst consensus (0% bullish) may already reflect negative sentiment
  • No insider buying to offset the selling pressure

Market Snapshot

Exchange
Nasdaq
Sector
Wholesale-Computers & Peripheral Equipment & Software
Analyst Consensus
0% bullish (6 analysts)

Investment Themes

Software & IT

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-CNXN-1785813905509
5 reports for CNXN
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for CNXN — sortable, filterable
TypeNow
Oct 16, 2026
10d ago
3
NEUTRAL ★ 2/10
$86.60awaiting T+20—$88.41 (+2.09%)
Oct 14, 2026
12d ago
8-K
NEUTRAL ★ 2/10
$91.68awaiting T+20—$88.41 (−3.57%)
Aug 6, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$84.14 $84.35▲ +0.25%▲ +0.65%$88.41 (+5.07%)
Aug 5, 2026
11w ago
Insider Cluster
BEARISH ★ 5/10
$86.39 $83.53▲ +3.31%▲ +3.91%$88.41 (−2.34%)
Aug 3, 2026
12w ago
Insider Cluster
NEUTRAL ★ 4/10
$86.58 $80.07▼ −7.52%▼ −6.28%$88.41 (+2.11%)
Showing 5 of 5

US Market Status

Market Closed — Opens in 4h 4m

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Report published Aug 3, 2026