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6-K ·Filed May 26, 2026

BTAFF

British American Tobacco p.l.c.
NEUTRAL
Impact 1/10
Horizonimmediate Processed5mo ago SEC0000950157-26-000638
Notable filing: 6-K
Actionable Insight • Neutral

Routine dividend reinvestment by CEO — no directional signal. Monitor the upcoming 20-F for full-year operational performance and any strategic updates on U.S. tobacco settlement exposure.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
BTAFF ▼ -14.10% at T+60d
NEUTRAL call -14.10% · α vs SPY -16.83% · entry $64.74 → $55.61
Entry = T+0 close
May 26, 2026
via day close
T+1d
0.00%
call 0.00% · α +0.04%
$64.74
settled 5mo ago
T+5d
-6.30%
call -6.30% · α -7.39%
$60.66
settled 5mo ago
T+20d
-3.71%
call -3.71% · α -1.76%
$62.34
settled 4mo ago
T+60d
-14.10%
call -14.10% · α -16.83%
$55.61
settled 2mo ago

Price Chart

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Executive Summary

British American Tobacco filed a routine 6-K disclosing that CEO Tadeu Marroco and his PCA Luciana Franco Do Amaral acquired 173 ordinary shares each at £43.71873935 through dividend reinvestment on May 22, 2026. This is a de minimis insider transaction with no material impact.

Key Facts

  • CEO Tadeu Marroco acquired 173 shares at £43.71873935 per share via dividend reinvestment on May 22, 2026
  • PCA Luciana Franco Do Amaral also acquired 173 shares at same price via dividend reinvestment
  • Total aggregate value for each transaction: £7,563.34
  • Disclosure is a routine notification of PDMR transaction — no new economic signal

Financial Impact

De minimis — total insider purchase of ~£7,563 by CEO; no material capital allocation signal

Risk Factors

  • N/A — filing is administrative in nature

Market Snapshot

Exchange
OTC
Sector
Cigarettes
Analyst Consensus
70% bullish (20 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0000950157-26-000638
Document: form6-k.htm0000950157-26-000638
Document: 0000950157-26-000638-index-headers.html0000950157-26-000638
Document: 0000950157-26-000638-index.html0000950157-26-000638
Document: 0000950157-26-000638.txt0000950157-26-000638
17 reports for BTAFF
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for BTAFF — sortable, filterable
TypeNow
Jun 8, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$61.87 $55.59▼ −10.15%▼ −13.47%$60.45 (−2.30%)
Jun 5, 2026
20w ago
6-K
NEUTRAL ★ 2/10
$61.34 $55.11▼ −10.16%▼ −14.42%$60.45 (−1.45%)
Jun 4, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$60.67 $56.01▼ −7.68%▼ −9.56%$60.45 (−0.36%)
Jun 1, 2026
21w ago
6-K
NEUTRAL ★ 2/10
$60.66 $58.86▼ −2.97%▼ −4.20%$60.45 (−0.35%)
May 27, 2026
21w ago
6-K
NEUTRAL ★ 1/10
$63.22 $55.00▼ −13.00%▼ −14.88%$60.45 (−4.38%)
May 26, 2026
22w ago
6-K
NEUTRAL ★ 1/10
$64.74 $55.61▼ −14.10%▼ −16.83%$60.45 (−6.63%)
May 18, 2026
23w ago
6-K
NEUTRAL ★ 2/10
$65.56 $56.47▼ −13.87%▼ −18.72%$60.45 (−7.79%)
May 13, 2026
23w ago
6-K
NEUTRAL ★ 1/10
$64.59 $61.72▼ −4.44%▼ −8.88%$60.45 (−6.41%)
May 5, 2026
25w ago
6-K
NEUTRAL ★ 1/10
$61.47 $61.67▲ +0.33%▼ −2.41%$60.45 (−1.66%)
May 1, 2026
25w ago
6-K
NEUTRAL ★ 2/10
$60.98 $59.91▼ −1.75%▼ −4.82%$60.45 (−0.87%)
Showing 10 of 17

US Market Status

Market Closed — Opens Wed (< 1m)

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Report published May 26, 2026