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6-K ·Filed May 18, 2026

BTAFF

British American Tobacco p.l.c.
NEUTRAL
Impact 2/10
Horizonimmediate Processed5mo ago SEC0000950157-26-000628
Notable filing: 6-K
Actionable Insight • Neutral

This is a routine PDMR share sale of negligible size. No trading action warranted. Monitor the next 20-F annual report for any material changes in revenue, earnings, or strategic direction.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
BTAFF ▼ -13.87% at T+60d
NEUTRAL call -13.87% · α vs SPY -18.72% · entry $65.56 → $56.47
Entry = T+0 close
May 18, 2026
via day close
T+1d
-0.44%
call -0.44% · α +0.21%
$65.27
settled 5mo ago
T+5d
-1.25%
call -1.25% · α -2.87%
$64.74
settled 5mo ago
T+20d
-6.19%
call -6.19% · α -7.77%
$61.50
settled 4mo ago
T+60d
-13.87%
call -13.87% · α -18.72%
$56.47
settled 3mo ago

Price Chart

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Executive Summary

British American Tobacco's Chief Corporate Officer Kingsley Wheaton sold 781 ordinary shares at an average price of approximately £49.55, for total proceeds of £38,693.67. This is a routine insider sale of a small number of shares and does not signal any change in company fundamentals or outlook.

Key Facts

  • Chief Corporate Officer Kingsley Wheaton sold 781 ordinary shares on May 18, 2026
  • Sale prices: £49.57 (371 shares) and £49.52 (410 shares)
  • Total proceeds: £38,693.67
  • Transaction executed on the London Stock Exchange (XLON)
  • No material financial data, guidance, or operational updates in this filing

Financial Impact

£38,693.67 in insider sale proceeds — immaterial relative to company market cap

Risk Factors

  • No material risks identified from this filing

Market Snapshot

Exchange
OTC
Sector
Cigarettes
Analyst Consensus
70% bullish (20 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0000950157-26-000628
Document: form6-k.htm0000950157-26-000628
Document: 0000950157-26-000628-index-headers.html0000950157-26-000628
Document: 0000950157-26-000628-index.html0000950157-26-000628
Document: 0000950157-26-000628.txt0000950157-26-000628
17 reports for BTAFF
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for BTAFF — sortable, filterable
TypeNow
Jun 8, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$61.87 $55.59▼ −10.15%▼ −13.47%$60.45 (−2.30%)
Jun 5, 2026
20w ago
6-K
NEUTRAL ★ 2/10
$61.34 $55.11▼ −10.16%▼ −14.42%$60.45 (−1.45%)
Jun 4, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$60.67 $56.01▼ −7.68%▼ −9.56%$60.45 (−0.36%)
Jun 1, 2026
21w ago
6-K
NEUTRAL ★ 2/10
$60.66 $58.86▼ −2.97%▼ −4.20%$60.45 (−0.35%)
May 27, 2026
21w ago
6-K
NEUTRAL ★ 1/10
$63.22 $55.00▼ −13.00%▼ −14.88%$60.45 (−4.38%)
May 26, 2026
22w ago
6-K
NEUTRAL ★ 1/10
$64.74 $55.61▼ −14.10%▼ −16.83%$60.45 (−6.63%)
May 18, 2026
23w ago
6-K
NEUTRAL ★ 2/10
$65.56 $56.47▼ −13.87%▼ −18.72%$60.45 (−7.79%)
May 13, 2026
23w ago
6-K
NEUTRAL ★ 1/10
$64.59 $61.72▼ −4.44%▼ −8.88%$60.45 (−6.41%)
May 5, 2026
25w ago
6-K
NEUTRAL ★ 1/10
$61.47 $61.67▲ +0.33%▼ −2.41%$60.45 (−1.66%)
May 1, 2026
25w ago
6-K
NEUTRAL ★ 2/10
$60.98 $59.91▼ −1.75%▼ −4.82%$60.45 (−0.87%)
Showing 10 of 17

US Market Status

Market Closed — Opens Thu (12h 2m)

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Report published May 18, 2026