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6-K ·Filed Jun 4, 2026

BTAFF

British American Tobacco p.l.c.
NEUTRAL
Impact 1/10
Horizonimmediate Processed4mo ago SEC0000950157-26-000684
Notable filing: 6-K
Actionable Insight • Neutral

No trading signal. This is a routine share incentive plan notification with immaterial dollar amounts. Monitor the next 20-F for any material changes in the company's financial outlook or strategic direction.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
BTAFF ▼ -7.68% at T+60d
NEUTRAL call -7.68% · α vs SPY -9.56% · entry $60.67 → $56.01
Entry = T+0 close
Jun 4, 2026
via day close
T+1d
+1.10%
call +1.10% · α +3.70%
$61.34
settled 5mo ago
T+5d
+0.69%
call +0.69% · α +3.25%
$61.09
settled 5mo ago
T+20d
+0.59%
call +0.59% · α +1.97%
$61.03
settled 4mo ago
T+60d
-7.68%
call -7.68% · α -9.56%
$56.01
settled 8w ago

Price Chart

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Executive Summary

British American Tobacco filed a Form 6-K disclosing routine share purchases by the CEO and other PDMRs under the HMRC-approved Share Incentive Plan on June 3, 2026. Each executive purchased a small number of shares (3-4 shares each) at £43.99959 per share, totaling £176.00 or £132.00 per person. This is a standard administrative notification with no material financial or strategic implications.

Key Facts

  • CEO Tadeu Marroco purchased 4 ordinary shares at £43.99959 each on June 3, 2026
  • Seven PDMRs total purchased shares under the Partnership Share Scheme
  • Total consideration per executive ranged from £132.00 to £176.00
  • Transaction is part of a routine HMRC-approved Share Incentive Plan
  • Filing date: June 4, 2026

Financial Impact

Negligible — total purchases across all PDMRs are approximately £1,144 (7 executives × ~£160 average), representing a de minimis fraction of market cap

Risk Factors

  • No material risks identified from this filing

Market Snapshot

Exchange
OTC
Sector
Cigarettes
Analyst Consensus
68% bullish (19 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0000950157-26-000684
Document: form6-k.htm0000950157-26-000684
Document: 0000950157-26-000684-index-headers.html0000950157-26-000684
Document: 0000950157-26-000684-index.html0000950157-26-000684
Document: 0000950157-26-000684.txt0000950157-26-000684
17 reports for BTAFF
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for BTAFF — sortable, filterable
TypeNow
Jun 8, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$61.87 $55.59▼ −10.15%▼ −13.47%$60.45 (−2.30%)
Jun 5, 2026
20w ago
6-K
NEUTRAL ★ 2/10
$61.34 $55.11▼ −10.16%▼ −14.42%$60.45 (−1.45%)
Jun 4, 2026
20w ago
6-K
NEUTRAL ★ 1/10
$60.67 $56.01▼ −7.68%▼ −9.56%$60.45 (−0.36%)
Jun 1, 2026
21w ago
6-K
NEUTRAL ★ 2/10
$60.66 $58.86▼ −2.97%▼ −4.20%$60.45 (−0.35%)
May 27, 2026
21w ago
6-K
NEUTRAL ★ 1/10
$63.22 $55.00▼ −13.00%▼ −14.88%$60.45 (−4.38%)
May 26, 2026
22w ago
6-K
NEUTRAL ★ 1/10
$64.74 $55.61▼ −14.10%▼ −16.83%$60.45 (−6.63%)
May 18, 2026
23w ago
6-K
NEUTRAL ★ 2/10
$65.56 $56.47▼ −13.87%▼ −18.72%$60.45 (−7.79%)
May 13, 2026
23w ago
6-K
NEUTRAL ★ 1/10
$64.59 $61.72▼ −4.44%▼ −8.88%$60.45 (−6.41%)
May 5, 2026
25w ago
6-K
NEUTRAL ★ 1/10
$61.47 $61.67▲ +0.33%▼ −2.41%$60.45 (−1.66%)
May 1, 2026
25w ago
6-K
NEUTRAL ★ 2/10
$60.98 $59.91▼ −1.75%▼ −4.82%$60.45 (−0.87%)
Showing 10 of 17

US Market Status

Market Open — Closes in 39m

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Report published Jun 4, 2026