The director's sustained selling (over $50M in a week plus new intent) signals potential bearish conviction. Monitor for further Form 144s or insider sales; if pattern continues, it could weigh on BFLY shares near-term.
Price Chart
Executive Summary
Director Jonathan Rothberg filed a Form 144 to sell 659,913 shares of BFLY Class A Common (est. $4.27M) via Jefferies, adding to a massive recent selling spree. In the prior week (07/14-07/21), Rothberg sold ~7.14M shares for ~$50.1M, indicating sustained insider distribution.
Key Facts
- Rothberg (Director) proposes to sell 659,913 shares of BFLY Class A Common via Jefferies, est. value $4,270,000.
- Shares to be sold were acquired on 05/31/2012 via Private Placement.
- Prior 3 months: Rothberg sold 6 tranches (07/14-07/21/2026) totaling 7,139,905 shares for ~$50.1M.
- Filing date: 07/22/2026; no expiration noted; intent to sell under Rule 144.
Financial Impact
Proposed sale ~$4.27M (0.24% of $1.8B market cap); prior week sales ~$50.1M (2.8% of market cap)
Risk Factors
- Form 144 is only an intent to sell; the sale may not execute, but prior actual sales show follow-through.
- Heavy insider selling may indicate upcoming negative news or lack of confidence in valuation.
- Insider selling does not always predict stock drops, but concentrated director selling at these levels is a notable warning.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001974158-26-000088 |
| Document: 0001974158-26-000088-index.html | 0001974158-26-000088 |
| Document: 0001974158-26-000088.txt | 0001974158-26-000088 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 15, 2026 11d ago | 3 | $7.25 $7.47 | ▲ +3.03% | ▲ +2.61% | $6.91 (−4.69%) |
Oct 6, 2026 20d ago | 144 | $8.70 $8.27 | ▼ −4.94% | ▼ −4.70% | $6.91 (−20.57%) |
Oct 5, 2026 22d ago | 8-K | $9.38 $8.70 | ▼ −7.25% | ▼ −7.80% | $6.91 (−26.33%) |
Sep 23, 2026 4w ago | 144 | $9.41 $9.39 | ▼ −0.21% | ▼ −0.76% | $6.91 (−26.57%) |
Sep 22, 2026 4w ago | 144 | $9.20 $9.41 | ▲ +2.28% | ▲ +2.36% | $6.91 (−24.89%) |
Sep 9, 2026 6w ago | Insider Cluster | $7.12 $7.33 | ▲ +2.95% | ▲ +2.10% | $6.91 (−2.95%) |
Aug 17, 2026 10w ago | Insider Cluster | $9.00 $9.17 | ▼ −1.89% | ▼ −1.68% | $6.91 (+23.22%) |
Aug 17, 2026 10w ago | Insider Cluster | $9.00 $9.17 | ▼ −1.89% | ▼ −1.68% | $6.91 (+23.22%) |
Aug 15, 2026 10w ago | Institutional Cluster | $9.02 $9.00 | ▼ −0.22% | ▲ +0.45% | $6.91 (−23.39%) |
Aug 12, 2026 10w ago | Insider Cluster | $8.86 $8.84 | ▼ −0.23% | ▼ −0.03% | $6.91 (−22.01%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers