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8-K ·Filed May 12, 2026

BFH

BREAD FINANCIAL HOLDINGS, INC.
NEUTRAL
Impact 4/10
Horizondays Processed5mo ago SEC0001193125-26-218648
8-K context-dependent: Items 3.03, 8.01
Actionable Insight • Neutral

Monitor the listing of the depositary shares on the NYSE and any subsequent trading activity. The offering is a routine capital raise and does not signal a change in the company's operational outlook. No immediate trading catalyst is expected.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
BFH-PA ▼ -0.04% at T+60d
NEUTRAL call -0.04% · α vs SPY -4.42% · entry $25.19 → $25.18
Entry = T+0 close
May 12, 2026
via day close
T+1d
-0.16%
call -0.16% · α -0.73%
$25.15
settled 6mo ago
T+5d
-0.36%
call -0.36% · α -0.43%
$25.10
settled 5mo ago
T+20d
-2.18%
call -2.18% · α -0.46%
$24.64
settled 5mo ago
T+60d
-0.04%
call -0.04% · α -4.42%
$25.18
settled 3mo ago

Price Chart

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Executive Summary

Bread Financial Holdings issued 4,800,000 depositary shares (Series B Preferred Stock) at $25 per share, raising $116.2 million in net proceeds. The offering is a routine capital raise to bolster the company's balance sheet and is not tied to any specific acquisition or operational event. The filing also includes the related deposit agreement and certificate of designations.

Key Facts

  • Issued 4,800,000 depositary shares (Series B Preferred Stock) at $25 per share.
  • Aggregate offering size of $120 million ($138 million if over-allotment option is fully exercised).
  • Net proceeds to issuer before expenses: $116,220,000.
  • Underwriters have a 30-day option to purchase up to an additional 720,000 depositary shares.
  • Dividend rate: 8.875% per annum fixed until December 15, 2031, then resets to Five-Year U.S. Treasury Rate plus 4.804%.
  • Preferred stock is non-cumulative, perpetual, and ranks pari passu with existing Series A preferred stock.
  • Depositary shares are expected to be listed on the NYSE under the symbol 'BFH PrB' within 30 days.
  • Trade date was May 5, 2026; settlement date is May 12, 2026 (T+5).

Financial Impact

The company raised $116.2 million in net proceeds from the offering of Series B preferred stock.

equitydilutioncapital structure

Risk Factors

  • Dilution of existing common equity holders' voting power and earnings per share.
  • Fixed dividend obligation increases financial leverage and interest expense.
  • Potential for redemption at the company's option after December 15, 2031, which could affect yield expectations.

Market Snapshot

Exchange
NYSE
Sector
Personal Credit Institutions

Investment Themes

Traditional Finance

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001193125-26-218648
Document: d118407dex11.htm0001193125-26-218648
Document: d118407dex31.htm0001193125-26-218648
26 reports for BFH
Performance horizon
67% Hit rate @ T+5 4 of 6 directional calls Went positive at some point 5 of 7 best @ T+5▲ +7.27%Apr 23, 2026
Filters
Rows
Reports for BFH — sortable, filterable
TypeNow
Oct 27, 2026
today
Press Release
NEUTRAL ★ 4/10
$101.09awaiting T+5—$102.61 (+1.50%)
Oct 27, 2026
today
424B5
NEUTRAL ★ 4/10
$101.09awaiting T+5—$102.61 (+1.50%)
Oct 27, 2026
today
8-K
NEUTRAL ★ 4/10
$102.70awaiting T+5—$102.61 (−0.09%)
Oct 27, 2026
today
Press Release
BEARISH ★ 5/10
$101.89awaiting T+5—$102.61 (−0.71%)
Oct 22, 2026
5d ago
8-K
NEUTRAL ★ 4/10
$102.45awaiting T+5—$102.61 (+0.16%)
Oct 22, 2026
5d ago
8-K
BULLISH ★ 6/10
$102.45awaiting T+5—$102.61 (+0.16%)
Oct 6, 2026
21d ago
Press Release
NEUTRAL ★ 1/10
$97.80awaiting T+5—$102.61 (+4.92%)
Sep 15, 2026
6w ago
8-K
BULLISH ★ 6/10
$107.65 $108.53▲ +0.82%· 0.00%$102.61 (−4.68%)
Aug 17, 2026
10w ago
8-K
BULLISH ★ 5/10
$111.25 $105.19▼ −5.45%▼ −4.26%$102.61 (−7.77%)
Aug 14, 2026
10w ago
Institutional Cluster
MIXED ★ 5/10
$111.25 $105.19▼ −5.45%▼ −4.26%$102.61 (−7.77%)
Showing 10 of 26

US Market Status

Market Closed — Opens Thu (10h 19m)

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Report published May 12, 2026