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Insider Cluster (2 insiders) ·Filed Sep 24, 2026

BBY

BEST BUY CO INC
NEUTRAL
Impact 4/10
Horizondays Processed1mo ago
Insider cluster: 2 insiders, $31.0M total
Actionable Insight • Neutral

The sales are modest relative to market cap and the CHRO sale follows a recent grant, reducing its informational value. Monitor for any 10b5-1 plan disclosures or additional insider sales in the next 30 days to assess pattern.

DirectionNeutral
Confidencemedium
Horizondays
Latest settled — T+20d
BBY ▲ +10.34% at T+20d
NEUTRAL call +10.34% · α vs SPY +11.82% · entry $90.51 → $99.87
Next anchor: T+60d in 8w
Entry = T+0 close
Sep 25, 2026
via day close
T+1d
-0.66%
call -0.66% · α +0.08%
$89.91
settled 4w ago
T+5d
-2.81%
call -2.81% · α -2.58%
$87.97
settled 26d ago
T+20d
+10.34%
call +10.34% · α +11.82%
$99.87
settled 5d ago
T+60d
Pending
in 8w

Price Chart

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Executive Summary

Two insider sales at Best Buy total $30.97M, dominated by founder Richard Schulze's $22.86M open-market sale. The CHRO also sold $8.11M. These are large absolute amounts but represent a tiny fraction of Best Buy's ~$20B market cap (~0.15%), placing them in the modest proportionality band. No 10b5-1 plan is indicated, but the CHRO sale follows a recent grant, suggesting liquidity-driven selling rather than informed selling.

Key Financial Metrics

Direction
selling
Total Value
$31.0M
Insiders
2

Key Facts

  • Richard Schulze (founder) sold 247.3K shares at $92.43 for $22.86M on 2026-09-16.
  • Kathleen Scarlett (SEVP, CHRO) sold 88.1K shares at $92.07 for $8.11M on 2026-09-23.
  • Total insider sales of $30.97M represent ~0.15% of Best Buy's market cap.
  • Scarlett was granted 32,311 shares at $0 on 2026-09-20, suggesting the sale may be liquidity-driven post-vesting.
  • No 10b5-1 trading plan is indicated for either sale.

Financial Impact

Total insider sales of $30.97M, ~0.15% of market cap.

insider ownershipfloat

Risk Factors

  • Founder Schulze's sale could signal personal diversification rather than bearish view, but large dollar amount warrants attention.
  • No 10b5-1 plan disclosed increases uncertainty about intent.

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BBY-1790318165170
12 reports for BBY
Performance horizon
67% Hit rate @ T+5 2 of 3 directional calls Went positive at some point 3 of 3 best @ T+20▲ +7.31%Aug 27, 2026
Filters
Rows
Reports for BBY — sortable, filterable
TypeNow
Oct 23, 2026
4d ago
144
NEUTRAL ★ 2/10
$97.95awaiting T+5—$98.50 (+0.56%)
Oct 23, 2026
4d ago
Institutional Cluster
MIXED ★ 3/10
$99.87awaiting T+5—$98.50 (−1.37%)
Sep 25, 2026
4w ago
S-3ASR
NEUTRAL ★ 2/10
$89.91 $87.39▼ −2.80%▼ −4.01%$98.50 (+9.55%)
Sep 24, 2026
4w ago
Insider Cluster
NEUTRAL ★ 4/10
$90.51 $87.97▼ −2.81%▼ −2.58%$98.50 (+8.83%)
Aug 27, 2026
8w ago
8-K
BULLISH ★ 7/10
$83.56 $87.00▲ +4.12%▲ +4.89%$98.50 (+17.88%)
Aug 6, 2026
11w ago
Institutional Cluster
MIXED ★ 4/10
$80.02 $85.35▲ +6.66%▲ +5.45%$98.50 (+23.09%)
Jun 22, 2026
18w ago
8-K
NEUTRAL ★ 4/10
$75.15 $77.64▲ +3.31%▲ +2.30%$98.50 (+31.07%)
Jun 9, 2026
20w ago
Court Ruling
NEUTRAL ★ 4/10
$75.64 $73.10▼ −3.36%▼ −5.50%$98.50 (+30.22%)
Jun 2, 2026
21w ago
Insider Cluster
BEARISH ★ 5/10
$71.69 $75.64▼ −5.51%▼ −9.33%$98.50 (−37.40%)
May 28, 2026
21w ago
8-K
MIXED ★ 5/10
$74.73 $70.94▼ −5.07%▼ −5.39%$98.50 (+31.81%)
Showing 10 of 12

US Market Status

Market Closed — Opens Thu (11h 46m)

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Report published Sep 24, 2026